I dislike this ad for all the reasons given by many, especially @NoLightNoLight
That said, I did approach a man sitting crying on the floor of a very crowded platform last year. It took me three hours to get home that day. I simply offered him a tissue and he said he'd come off a long shift and the complete mess of the Tube that day had been the last straw.
I think there's a huge difference between approaching someone through instinct, and feeling that you "should". Maybe on a different day, I wouldn't have felt able to.
And there were three staff members nearby to manage the crowds.
But in all my horrible years of commuting, I've seen tears, I've been the one in tears. People often offer help.
But asking someone who looks sad ...maybe nothing's wrong.
Also encouraging women to ask men....HELL NO.
i haven't read the whole thread, so don't know of Samaritans have replied to all the controversy.
this type of thing makes me want to keep out of society....without being pushed by all the strangeness out there, I am a friendly person but this actually outs me off.
I also think it will encourage men to approach women for no reason and jeez, we have enough problems without that.