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Feminism: Sex and gender discussions

Feminism: chat

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Original poster

Oh FFS another brand captured

90 replies

Unchristmascadeau · 20/12/2023 17:49

Lemonade Dolls this time. Loved their comfy pretty underwear, I think they’re also a women owned business. Then I’m treated to this on their Insta today.

https://www.instagram.com/p/C1EecNCsc3y/?igshid=ZDE1MWVjZGVmZQ==

Because of course we cannot have a women’s underwear brand who don’t pander to male fetishes, can we.

Pic attached.

OP posts:

minicheddars87 · 21/12/2023 18:08

PaperWalkAndTalk · 21/12/2023 17:46

Technically this underwear isn't being marketed at men, it's marketed at anyone under the "trans" umbrella.

People who act like "I don't see anything bad about it" clearly know what is going on.

We know that cross-dressers exist, and have always existed (these are men who get aroused by cross-dressing). Many of these brands know this and have sold discreetly to these men before. What has changed is it moving away from being discreet and secretive to actively promoting it, with a lot of men posting photos of themselves in it on these companies social media sites.

There's a fetish around candle wax? Imagine if a candle maker started posted and advertising their products to be used around sexual fetishes. It's rather offputting.

It's the exhibitionism of it that's the problem.

Exhibitionism 🤣🤣🤣
Never change Mumsnet.

Socksforxmas · 21/12/2023 18:19

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

I wouldn't know either way. Do you think Mumsnet messages people to say "oh btw so and so just contacted us to attempt to have your posts deleted"? How on Earth am I supposed to know if you have or not exactly?

I imagine the vast majority of posters on here are women so that pretty much lends itself to the possibility that occasionally women will disagree with other women on here. I'm not male and have no interest in MRA activity so why would I be active on their forums. That was a rather pitiful reach.

You wanna provide an example of how I, or anyone else for that matter, bullied OP?

PaperWalkAndTalk · 21/12/2023 19:16

Tacotortoise · 21/12/2023 17:59

Fetishism (autogenyphilia - sorry can't spell it) may account for a percentage of sales but ultimately men should be allowed to chose underwear to make them feel pretty just like women can if that's what they like. And they shouldn't have to be secretive about it, any more than I need to be secretive about wearing a pair of trousers (something that was once considered extremely subversive and shameful in women).

Show quote history

There's a difference between acknowledging who some of your customers are and actively making them the face of your product.

Coca-Cola for instance don't show obese people drinking their product.

If I ran a women's underwear firm the last thing I'd do would be to promote male cross-dressers (who use the underwear as a masturbatory aid) wearing the product.

Neitheronethingnortheother · 21/12/2023 19:30

PaperWalkAndTalk · 21/12/2023 19:16

There's a difference between acknowledging who some of your customers are and actively making them the face of your product.

Coca-Cola for instance don't show obese people drinking their product.

If I ran a women's underwear firm the last thing I'd do would be to promote male cross-dressers (who use the underwear as a masturbatory aid) wearing the product.

Show quote history

I mean historically coca cola have spent years putting an obese man on their adverts every December given the links between Santa and coca cola in their advertising...

SirChenjins · 21/12/2023 20:03

Meanwhile, during the rest of the year they sell their product by featuring actual real people who are slim and beautiful…

Neitheronethingnortheother · 21/12/2023 20:27

SirChenjins · 21/12/2023 20:03

Meanwhile, during the rest of the year they sell their product by featuring actual real people who are slim and beautiful…

Well sure because we always want to lump us fatties in the same category as men using underwear to wank in 🙄

Fat people of course could never possibly be beautiful...

SirChenjins · 21/12/2023 20:41

Of course they are, they’re just not what the company chooses to use to sell their products - presumably because their market research tells them that’s what sells their fizzy pop and because they’re using real people and not fictional ones in red suits for 11 months of the year. Direct your ire at The Coca Cola Company who decide their marketing strategy - which has nothing to do with me.

BlessedKali · 22/12/2023 00:23

Gross. Aye Gee Pee ain't no selling poit for me

WickedSerious · 22/12/2023 08:24

Those drawers are a bit Austin Powers.

AmaryllisNightAndDay · 22/12/2023 09:27

men should be allowed to chose underwear to make them feel pretty

They are not being marketed at men who want to feel (or look) pretty. Not to effeminate gay men, or effeminate straight men for that matter. Fashion being fashion, some of my (neither effeminate nor gay) ex-DPs wore pants like those back in the 1970s/80s (but less saggy fitting) So it's marketing them as "trans" that's weird. Or sad - that just wanting to wear men's pants in nice colours makes you "trans". Those pants don't look like fetish wear to me, unless the world has become a lot more restrictive while I wasn't looking.

But what really gets up my nose is that it's so fucking coy. They could sell pretty clothes to men, or plain clothes to women. They could openly market to feminine men or feminized men, or to masculine or masculinized women, to people who want to look pretty or sexy or outre in their undies, or to people who don't give a flying fuck as long as their undies fit and are comfy. If they are really aiming at "trans" people they could make it very clear if they're selling frilly knickers with extra space for your schlong, or boxer-style shorts for women with or without codpiece padding.

Instead their "trans" label hides it all under a layer of po-faced dishonesty. Like sticking frills on piano legs.

Ofcourseshecan · 22/12/2023 13:24

I’m with you, OP. I support women’s enterprises when I can. If anyone makes a point of providing a service for women, but I find out they had their fingers crossed behind their back, or have changed to include men, that puts me off.

EtiennePalmiere · 23/12/2023 17:24

Fair enough as it's a separate collection. Not sure they look like they fit that well though 😅

Ginmonkeyagain · 24/12/2023 10:20

I mean they are horrid, uncomfortable looking pants, but if men wish to buy them then I can't get that worked up about it.

Why shouldn't men also wear scratchy looking mesh pants if that is their bag?

SiennaMillar · 27/12/2023 18:44

@Helleofabore their website reads:

Lemonade Dolls is the UK underwear subscription brand all about female empowerment…

Helleofabore · 27/12/2023 19:02

SiennaMillar · 27/12/2023 18:44

@Helleofabore their website reads:

Lemonade Dolls is the UK underwear subscription brand all about female empowerment…

Thank you.

well. They are not ‘all’ about female empowerment at all, are they? Rather dishonest, in that case.

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