If you're a clever strategic thinker: 'ah, let them have their comedy unleashed session, we'll tell our regular customers that we wanted to make sure what we think are ridiculous views got airtime so people could see what they were and make their own minds up. The whole thing will be low-key and go away, and we can all get on with our +++ inclusivity. Chill, everyone'.
Unfortunately, if you're Leith Arches/trans activists and less strategic: 'argh, this is shit, some people are complaining/how dare people with different views from us speak. Stop this now. Shut it down. These views are terrible....'
News outlets (including Radio 4 news): 'oh, this is interesting, here's what's happened and here are the views everyone'.
Quite a few people previously less-interested in this subject: 'what the fuck?'