Bud Light and Dylan Mulvaney

[Leafstamp]

Loads of news outlets reporting this story :

Bud Light boycott over trans influencer Dylan Mulvaney hits beer giant's sales - BBC News

BBC being its usual self and calling him 'Ms' 🙄

But good that companies might start learning the financial cost of promoting this insulting nonsense.

I would really encourage people who think those critical of Dylan are just being reactionary to actually watch his content. The “day thirty of being a girl and still no period… I think I’m pregnant” type jokes and jumping up and down on a bed type antics is pretty indicative of what he knows he is and what he thinks girls are.

I haven’t tried to mislead anyone. I’ve said there has been a larger downward trend in Bud Light and gave the sales in barrels for 2008 and 2020 as evidence. You mistakenly thought you could directly compare barrels to $ revenues- by editing both stats to be “drop in sales”, to argue that it’s a steeper drop now than begire- I corrected you on this statistical bit of flummery. Note here I could have accused you of deliberately trying to mislead here, but I didn’t because I’m not like you. I’d rather go with you did this accidentally because you’re not as familiar with stats as a laywoman.

I said that the boycott has had no impact on the company’s financials and posted the proof of that. Nothing misleading there at all. When a few were confused because they never read the chart labels, I quickly added that info to the thread. What is misleading is pretending that the sales of one brand in one country by a company that sells over 400 brands in 14 countries is any sort of accurate measure of financial costs of a boycott on a company. It appears you think Bud Light is its own company, when it’s just a brand.

You aren’t “calling out” anything because it’s evident to any reader of the thread that you are in over your head in terms of understanding data and how you can’t use barrels of beer and $ in revenues interchangeably on a trend chart.

Oh. And as I can see we are both fond of having the last word, I’m leaving the thread now to give you the courtesy of the last word. I’m sure it will be you droning on with your baseless ad hominem attacks, so I don’t think I’d be missing anything. Cheers.

Unfortunately for you, your posts are still available for people to read. You clearly tried to mislead people by misrepresenting a share price chart as one relating to sales and saying that a recent 25% decrease in sales was merely the continuation of a long-term trend. I can't make people be honest but I can call them out when they're not.

This. Clearly AB are now distancing from DM. It didn't work out very well.

This thread highlights two things for me.
1 the power of tncs. It doesn't matter to the parent company if bud goes down as their own competing brand will pick up the slack. It probably does matter to the top dogs in bud light but not the higher ups. So it will affect business decisions slightly as the subsidiaries are in competition with each other but ultimately the parent tnc wins. Same with Costa and coca cola maybe, don't know if they own other coffee brands?

2 for some being trans is the issue but for most it is the pretending to be a teenager rather than nearly 30 and the parody of girl hood that is the issue, with the weakness, arm flapping etc. Dylan acts like a camp teenage boy not a woman. At his age most women are considering motherhood not prancing about shops falling over dresses and handbags.

Is it just a brand or is it a subsidiary of a parent tnc like Costa and coca cola? This makes a huge difference!

The main competing brands for Bud Light are not owned by Anheuser Busch, hence the 10% drop in the parent company’s earnings and $27billion wiped off their stock market value in just 3 months.

The world really has changed. Over three decades ago, Gerald Ratner killed off his brand with his uber own goal "crap" comments.

His hardest of hard lessons became legendary in business circles as to how not to do things.

Today? One company after another, including some of the biggest, are not just happy to trash themselves, but seemingly obligating themselves to commit business hara kiri..followed by the next...then another...oh, this one too...any more?...yes, you...and you...

Almost as if there's a directive to say that the greater objective of imposing diversity messaging overrides all basic business principles eg "the customer is always right, don't insult the customer, make all your customers feel welcome, etc".

Yes, there are now new basic business principles that hold sway over the old ones "insult 51% of your potential customer base to pander to the 0.5%, lecture 99.5% of your customers, ensure your messaging promotes attitudes like diversity and inclusion to sugarcoat and pinkwash the dubious practices within your company, etc".

And Coca Cola’s sole high street coffee chain asset is Costa Coffee for which they paid over $5 billion. Anyone who thinks corporations, however large, can airily wave goodbye to assets of this magnitude needs a reality check.

Unfortunately for you, your posts are still available for people to read. You clearly tried to mislead people by misrepresenting a share price chart as one relating to sales and saying that a recent 25% decrease in sales was merely the continuation of a long-term trend. I can't make people be honest but I can call them out when they're not.

Here is my shocked face.

@RealityFan I think the Bud Light debacle may prove to be something of a modern day Ratner moment. It’s the first time that the catastrophic damage inflicted upon a brand’s value to its core customer base has been exposed in a direct and measurable way.

When an artist says they won't perform in a venue that sells Bud light are you sure that isn't them banning it?

DM is not a trans person, he claims to be a little girl, he is larping as a silly little girl who is scared of butterflies.

He got a deal with tampax FFS.

I'm sure Loulou, my point is that the Ratner "lesson" was learnt at light speed. This isn't happening here. If it's not Bud Light, it's Nike. It's Maybelline. It's Target. It's Costa. It's Halifax. Etc etc etc.

Indeed "Bud Light, etc etc etc" is my point.
Three decades ago, it wasn't Ratners, etc etc etc". It was just Ratners, full stop.

Costa executives have seen Bud Light suffer catastrophically. Yet they still went ahead with their mastectomyfrappochinolatte campaign.

I don't recall any brands following Gerald Ratners example.

That's nice dear.

Who knows when there's no such thing as bad publicity becomes bad publicity really is bad?

Why did Ratners self implode, Bud Light suffer, but not so Wickes?

I've been a long term customer of Nationwide, but I wasn't minded to move despite the stupid Pride related campaign recently.

For me, I've reigned all my spending, and choose carefully. I've moved from London to Norfolk, use local pubs, bistros, butchers, grocers, print shops, coffee bars, record shops, family run department stores, bijou street food outlets, farmers markets.

None of these have shown any woke tendencies. They get all my discretionary spending, Amazon as a last last resort.

My direct debits? None of the banks, building societies, insurance companies, utilities, are any more or less woke than any of the others. So Nationwide may have cheesed me off somewhat, but where do I move my mortgage? The Halifax?

Dylan is a man, acting a role of stereotypical femininity , saying he's a girl/woman. And getting paid to broadcast this regressive stereotype.
As a Lesbian, with many 'masculine' interests who is a proud woman and same-sex attracted, I have every reason to be angry.

@Plbrookes

That's nice dear.

I'm agreeing with you about this poster 

Apologies, there must be some sort of formatting glitch there, I added a laughing emoji and italics but they didn't come out!

Oh, sorry!

Pretty sure it was alissa hienerschien (spl) who stated the beer was being drunk by preppy, bratty, out of touch people. And it needed to be advertised to others.

A company should not really denigrate the market that's buying its stuff.
Most of the comments I see on videos about bud light are , well she told us we are out of touch, maybe us preppy, bratty out of touch people should no longer buy the product. Leave it for those lovely in touch people. And DM making a mockery of women.
I dont know about the USA but here in UK it's mostly women that do the shopping, including the alcohol. If its anything like that over there, the women wont be buying it for the DM thing and the men wont buy it because alissa called them names.

Lots of comments about the beer they are buying costing more, but it's still worth it. Lots more about annheuser Busch beers, which ones and to boycott them too.

Also the other beers are increasing sales by pretty much the amount bud light is decreasing sales.

Its a Ratner moment, look what happened to them.
Dont diss your customers.

Note that Dylan wasn't just advertising beer. Rather, they made a special can celebrating his "days of girlhood" which some people might think was sexist as fuck.

Now I'm not saying that conservatives are all about women's rights over this. But that advert or promotion was arguably quite sexist.

Bud is a historic brand. It would be unlikely that AB would wish not to address the slide in sales of the low alcohol version. Especially considering alcohol free and low alcohol drinks are popular.