Can you please give your thoughts on this matter and if your smart wording/thinking could add anything to my response letter.
I complained via email because I very recently received an unsolicited advert from my major health care provider see below for company. About a serious sex based disease yet the advert used assigned at birth manta.
Their response email below:
Dear Ms
I'm emailing you in response to your complain on Wednesday 2nd November regarding your unhappiness that we make reference to the term "assigned at birth" rather than classifying a specific gender.
I apologise if it has caused you any offence - it is not the service that Babylon aim to deliver.
Our marketing team are using the term "assigned at birth" to cause minimal offence to our many patients and we will be continuing to use this term. Unfortunately, we can't adapt marketing emails individually to each person's gender and have to use a neutral term.
If you have any further queries, please let me know.
Cheers,
Clinical Operations Team Leader.
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