When it was just Drag Race, I exercised my freedom to switch over. I don't want to watch performative womanface denigrating my entire biological sex with parody, which feels to me akin to the black and white minstrels of yesteryear. I subscribe to the theory that when we know better, we should do better.
But it tips over that boundary into my instagram feed, my twitter feed, or my daughter's enjoyment of you tube (I keep track of who she follows and watches, and we talk about stuff). Then, I get annoyed.
This is bad advertising. It isn't appropriate for the likely consumer, it denigrates the likely buyer, it's really tone deaf to what's going on at the moment.
If McCain need to be reminded of that, it's our job (women, consumers) to remind them. The ratio on Twitter is valuable. So is avoiding buying their products. That's a shame given their recent support of families in need. But, unless we make the case, we can't encourage change.