Another go woke go broke - McCains

[Birdsweepsin]

twitter.com/McCainUKIE/status/1541406087324246019?s=20&t=pug-ahmQqiD5mqyyLzLdAw

Who the hell in adland thinks insulting or mocking the people who buy your products is a winning strategy?

OMG this is hilarious, being offended by a man in drag! Is this really the world I'm living in, God help me. How do you people make it through a whole day in the real world? Just hilarious.

'Don't sexualise products aimed at children' is not a controversial statement.

Can we not call it 'womanface'?

I understand why it gets called that, and goodness knows I don't like drag. But we should be able to articulate our problems with it without just pointing to blackface. It strikes me as parasiting off the work of black civil rights campaigners.

Did the people who campaigned against blackface have anything to use as some sort of cultural shorthand for why it was offensive, when they sought to change public attitudes? I can't think that they did. They had to explain why it was demeaning each and every time. We should be able to do the same.

Besides, if women simply say that drag is like blackface without further explanation, what's to stop the audience drawing the totally opposite conclusion from the one intended? People could decide that if drag and blackface are equivalent, then blackface should be acceptable again! I am sure no-one here wants that to happen.

I was trying to report the tweet (for sexism) but it won't let me, anyone else having this problem?

‘How do you people make it through a whole day in the real world? Just hilarious.’

I’m not offended by a man in drag. I’m offended by the re-entry of 1970s sexism into the public discourse, under the cover of inclusion of LGBT. Why does being LGBT need to involve sounding quite so much like a dirty old man?

Way to completely miss the point.

Yes. Every time I get called a pearl clutcher for objecting to something, a little red flag springs up in the back of my mind.

'pearl clutcher' seems to pop up every time women object to the sexualising of children.

Odd.

Well we start by being aware of the discussion we're having, instead of laughing at people who aren't saying what you think they are saying.

We're offended by the sexism and sexualisation of childrens products, numbnuts.

I honestly can't believe this advert. It's like their advertising agency is trying to sink them. My family certainly won't be buying Mccains ever again.
Total contempt for women. A man in woman-face. Sexist language. Disgusting misogyny.
And sexualising a children's meal. "Lacy bits". "Great big knockers." Simply astonishing.

This is the one that has put me off chip butties. [helpful]

twitter.com/McCainUKIE/status/1534158150424723458?t=aawoiZv9tVw_FO96bClrUw&s=19

"The films are packed with Baga Chipz’ iconic innuendos, framing the midweek meal occasion as the perfect time to forget the rules, unwind and enjoy the things you love."

In adverts for products made for children, why are 'innuendos' the chosen register?

How is it sexualising a child's meal. He's making it for himself. No children there

@maddy68 you cant seriously be claiming that smilies are primarily aimed at adults. Please.
This advert is also appearing between children's videos/shows on Youtube - so yes it is definitely being aimed at children.

I was just thinking that. Also the quote chosen includes evidence of how it's been sexualised! With: "how is it sexualised?"

Give me strength.

In adverts for products made for children, why are 'innuendos' the chosen register?

It is not product made specifically for children. According to the advertising agency the advert is "he campaign targets a Gen Z audience, placing emphasis on how ‘Anything Goes’ when it comes to the midweek meal; not only what you eat, but where you eat it, how you eat it and with whom........the social-first campaign connects with a Gen Z audience, expanding the brand’s reach to a new demographic."

Now I'm not up to scratch with all these Gen definitions but I googled Gen Z as "the generation born between 1995 - 2010" making them between the ages of 12 and 27 although I think we can safely assume this campaign is more aimed at the mid range of 18-25 year olds within that.

“Pearl clutcher” now seems to be synonymous with “woman who is concerned about children’s safeguarding.”
What a handy little misogynistic word to attempt to shut women up.

Okay I know this is a tangent but if adult students eat McCain Smilies, they must be possessed of very delicate appetites. McCain Smilies are pretty expensive per gram, compared to other McCain products, and it's not something you can avoid noticing, as the packets are teeny. They're something you buy for toddlers going through a reluctant eating phase, or just because you feel like letting your child have fun at meal times.

Which is what Baga Chipz demonstrates doing with them, actually. It's a children's size meal, not an adult's.

I'm off to fill up my freezer with McCains products, I thought the ad was funny, quite OK for a child and I just can't understand the hatred of drag. Over my fairly long life I've enjoyed Danny La Rue, Lily Savage, all the Les Dawson, Monty Python and Two Ronnies stuff, I'd rather be laughing myself silly than making prune faces.

😂 Numbnuts! 🤔 Offensive!

I presume you never took your kids to a panto then?

Such a drag....

This primetime celebrity drag contest pairs each wannabe queen with their very own drag mentor, as they attempt to master this uniquely difficult craft.

Nope. They went with school this Christmas gone, and even the teachers were disgusted. What used to be just a Pantomime Dame is now the lead character strutting around in red thigh high boots, fishnet stockings and a pleather leotard, bending over a lot.

🤢

Prune faces? Ew.

He's not making one smile and some bits of a single sausage for himself, come off it. This is a child's meal. I personally don't want my kids constantly exposed to this mockery of femaleness. DQST, Drag Race, Great big knockers? What is this, 1978? We gonna have Benny Hill chasing bikini clad girls round to advertise loo roll next? It's an outdated, ugly, normalisation of a vicious parody.

I grew up in the 80s and 90s and very much felt the impact of 70s sexual stereotypes being used in ‘comedy’. As a girl/woman who developed relatively large breasts and hips compared to my waist, my body was considered fair target as many other women and girls experience. I have been verbally abused, assaulted and raped, mostly this happened under the eyes of others. It was tolerated because people were just acting in the same way as others they’d seen on TV. Was I supposed to just laugh along too?
Now adverts aimed at children are giving out the message that large breasts are something we can joke about. Children are wonderful mimics. So is it ok if those well developed girls in Yr5 and 6 get told “you can park a bus between them?” Because some man in drag on a frozen food advert did the same? Would we still be clutching pearls if it happened to your DD?
No, it isn’t ok. The drip drip drip messaging that women’s body are fair game to be parodied, touched, co-opted. It isn’t ok. We deserve better, our daughters and sons deserve better.