Another go woke go broke - McCains

[Birdsweepsin]

twitter.com/McCainUKIE/status/1541406087324246019?s=20&t=pug-ahmQqiD5mqyyLzLdAw

Who the hell in adland thinks insulting or mocking the people who buy your products is a winning strategy?

I feel like I've stepped back in time....

Whilst I did not enjoy the video at all, I am very much enjoying the Twitter comments!

It's like Dick Emery and his 1970s humour has been raised from the dead. This type of sexist Schtick should really stay firmly in the past where it belongs. It's not the drag so much as the fucking regressive sexist 'humour'

even if the content was totally vanilla

If the content is not 'vanilla', its not suitable to advertise a food marketed at children.

The reason I don't go. Its such dated misogynistic non-comedy and the industry seems content to push the more fetishism side of Drag into spaces for children.

I find the whole debate around drag interesting. It's been quite mainstream from the 50s, Lily Savage did BBC1 Saturday night Blankety Blank in the early 2000s. It's not subversive or ground-breaking (as many younger generations like to think it is).

RuPaul's drag race isn't suitable for children (I've watched some of the US version) and there's a lot of swearing, innuendo etc that isn't suitable for children. I think people like to announce that their children watch it because it makes them seem progressive. It's like Pride where you have people wearing bondage et al and people think that because it's got the LGBT label it's suitable for children.

This drag queen (like all of the UK RuPaul's contestants) seem second rate, and I think McCain's think they're being really progressive when in fact it just seems like 1970s basic humour instead.

Drag is supposed to be a bit of a laugh, drag beauty pageants are a subversive take on the Miss World beauty pageants, but to think of it as anything more (like a complex discussion on gender identity in a 2020s context) is pushing it.

Programmes like Little Britain actually predicted the future quite well. Perhaps now the humour is too close to the bone to be considered funny?

(Looking at Daffyd and Emily).

I do feel rather grieved by this. For the last few weeks, the company's adverts for their work making grants to families with disabled children have kept coming up when I use twitter. As I'm easily swayed and easily parted with my money, I'd been buying McCains chips again over supermarket own brand potato products.

Couldn't they have just kept doing tweets like that?

It doesn’t seem at all woke to me, more 30 years out of date. But I have no idea who baga chipz is, so 🤷‍♀️. I do like dame Edna though, she’s always been very clever. And Barry Humphries is not at all confused as to whether he’s male or female.

That’s grim, I’m really really fed up of males mocking my breasts, just weary of it. Mocking like this in adverts gets picked up by men in the streets and leads to increased harassment.

The bag of smiley faces in the freezer right now will be the last

Paul O’Grady was respectful to women in his Lily Savage sets, it didn’t come across as mocking or demeaning women

Who cares if that person is a celebrity in their niche world of drag? They're not a celebrity to anyone else.

Just a male in a dress talking about their 'big knockers' as a marketing campaign for kids' food!

Apart from how ridiculously inappropriate it is, who the bloody hell are they talking to?

As the op says " I don't want to explain why a man in a wig is talking about his "knockers" to my 6 year old".

Jeez.

Yes. I would object to all of it . Dragrace is also misogynistic crap. Not clever, not witty, not funny. Just nasty.

True that drag is old hat (the ones who frequent kids' libraries seem to be a whole new variety, though. Better not say anything more on that...) . Just like gender non conforming men and women of the 80s and 90s, who apparently seem to have been forgotten by the under 20s.

I guess the youth of any particular era thinking they invented it all is nothing new.

Hideous ad.

I do watch Rupaul's drag race, and enjoy. It is in no way suitable for children, of course. I can enjoy the humour in that form, without wanting 'knocker' jokes in general advertising for frozen potato goods .

We're going backwards. What next, bimbo jokes, and take my mother-in-law?

I'm genuinely quite shocked that a company like McCain could get this sooo wrong.

Agree, no thanks from me too

Wait until you hear about pantomime!

Hmm, more dubious about the massive sausage penis?

Re drag being “popular” well so was going to watch hangings but we stopped that.

also McCains line “anything goes” … what the hell are they going to do next?

About as funny and progressive as Benny Hill.

You could just watch my little pony with your 6 year old, they'd probably rather that too

I sometimes watch Drag Race, and don't find all drag artists offensive to women - I do think some of them are motivated by a genuine love of their Mum's or Nan's or strong women in general. Bagga was one of my faves on the series I watched but in no way is this appropriate for a kids food advert. And it's not in anyway funny.

Drag is definitely adult humour, it shouldn't be mainstream.

I'm also loving the comments on the thread.

My dd is 20 by the way. That's why she watches it.