There seem to be some misunderstandings about the necessary qualities, experience, and skillset of anybody who'd aspire to be a bridge between perspectives and communities.
There has been some helpful research in this area. This article is an overview of it in one contentious area and wider lessons might be drawn from that experience. Interestingly, the research is grounded in why cons/fraud are so successful.
Having some degree of status within the group that you seek to influence and being seen to be trustworthy seem to be very important for anyone who aspires to influence perspectives. To this end, it would plausibly help to have a realistic view of yourself and how others perceive you.
Goffman observed that all “marks” eventually come to understand that they have been defrauded. But strangely, they almost never complain or report the crime to the authorities. Why? Because, Goffman argues, admitting that you have been conned is so deeply shameful that “marks” experience it as a kind of social death – the painful end of one of the many social roles we all play.
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Within those groups, we can pinpoint influential members who may be turning their backs on Covid denialism, and encourage them in their journey. We can message them offering support, particularly if our reference groups overlap – whether that means sharing the same home town, or practising the same faith. The more shared social space, the better. We might offer to back them up if they get trolled for expressing misgivings about Covid denialism. Or we could let them know that we would admire them for telling the truth.
Those people may not have a television audience of millions, but they nonetheless have the potential to act as “coolers” for those in their reference groups – both online and off. The higher their status within the groups, the more influence they will have in reconciling their fellow travellers to the reality of the pandemic, perhaps enabling them to rejoin society, or at least preventing them from endangering the rest of us.
www.theguardian.com/commentisfree/2021/aug/09/convince-anti-vaxxers