Oatley dear ...

[SerendipityJane]

www.linkedin.com/news/story/oatly-struggles-to-milk-the-benefits-5621154/

I seem to recall they were subject of some dispute

www.mumsnet.com/Talk/womens_rights/4152662-Oatly-takes-out-ad-in-The-Guardian-to-mock-desperately-out-of-touch-parents-about-pronouns-in-email-signatures?msgid=104223514

Yep.

That was me. I did that... I make my own oat milk these days.

I stopped buying that brand after reading the thread here.

Will never buy them again.

It never pays to annoy a significant portion of your market.

I look forward to seeing their case study in marketing and business text books in the future.

They also sued a small independent oat milk brand (and lost). Terrible PR for a company that relies mostly on customers who have a strong sense of ethics. www.thedrum.com/news/2021/08/10/why-oatly-s-lawsuit-loss-goliath-wake-up-call

I'm another one who deleted them from my favourites & will never buy again.
Serves them right.

Oh dear. What a shame! Couldn't have happened to a more arrogant nicer brand

go woke go broke go oaty croak

I read something about the processes involved in making oat milk and that put me off the stuff ages ago - something along these lines
www.jeffnobbs.com/posts/oatly-responds-in-defense-of-its-ingredients

Yep, same here, never buy it any more and would actively seek out the brand they sued, which is fairly local to me so it's possible I might see it some time.

Yep, haven’t bought from them since the stories linked to above, and i used to use them all the time.

@VanGoghsDog

Yep, same here, never buy it any more and would actively seek out the brand they sued, which is fairly local to me so it's possible I might see it some time.

It's in our local co-op. I've stopped shopping at Lush and really miss a shampoo that was lovely for my scalp. Oatly Barista is my favourite milk in coffee, do I have an itchy scalp and disappointing coffee or ignore my ethics this time?

@Badabingbadabum

It's not in my Coop. As for your ethics, that's up to you.

Mind you, I don't drink coffee and I don't have an itchy scalp!

It's so difficult! I try to be consistent with things I won't support but sometimes it is a product I really enjoy using. I just buy it with my eyes closed and my hands over my ears!

Yep, I too gave up on Oatley due to the two stories - plenty of alternatives. It would be useful to know how much of the share drop is due to boycott, but I don't think companies would ever make the real reason public as it would show them in a bad light. So they hide under "pandemic, recession, etc, etc".

Alpro do a barista milk I believe.
Plenty of vegan, cruelty free bar shampoos can be found on Etsy.

Boots, Holland and Barrett and ethical superstore all do bar shampoo.

This really annoys me, I would normally boycott in a heartbeat but it’s literally the only milk my DD will drink. And by far the nicest one in coffee. We’ve tried just about every version going. Damn you Oatly!

Another one who removed Oatly from my weekly shop after their behaviour.

Yes I too stopped buying it immediately. Had been buying it for three vegans until that point so it was a lot.

Yeah. I have swerved since the story. Teens don't tend to do the shopping their parents do. Taking the piss out of them wasn't a great strategy.

The upside of that Oatly thread ^^ up there was that discovered that I can get my oat milk delivered to my doorstep, along with eggs, butter, cheese, yoghurt (am not a vegan, I just don’t like milk). I’ve never looked back- your patronising tone deaf advertisement was a great success for my milkman Keith, who thanks you for the increase in his business