@TheHandmadeTails
They’re a Stonewall Top 100 Employer. As we know Stonewall tell them off if they don’t do enough on social media, so helpfully Sionice wants allies to do their work for them.
But, in no way or stretch of the imagination does this resemble MLM pressure recruitment techniques or the use of social psychology tactics to change the landscape and exploit a desire to be kind as evidence of a allyship, commitment and a silencing of objections.
Any member of the public who feels they're being recruited and berated as Sionice's downlines is just in need of further education.
"An amazing example is the prison-camp program in Korean War where the Chinese used commitment and consistency pressures to gain compliance from prisoners. Although the American servicemen had been trained to give minimal details (name, rank and number), they gave away much more. How? The Chinese first asked prisoners to “make statements so mildly anti-American or pro-Communist as to seem inconsequential” such as “The United States is not perfect.” Then, once they’d complied with these minor requests, they were gradually pushed to make bigger and bigger declarations. Once they’d agreed that the US was not perfect, they would be pushed to expand on ways in which this was the case – not wanting to be inconsistent, they complied. Then, to remain consistent, they would agree to read their statements aloud in a discussion group, then maybe record it as an anti-American radio broadcast. Finding themselves a “collaborator”, without any physical coercion, the men changed their self-image and performed even more extensive acts of collaboration. The majority of prisoners collaborated at some time. Nobody wanted to appear inconsistent.
The critical act here, apparently, was that they wrote it down. They couldn’t deny the previous step, and pushed themselves into further acts of collaboration to prove their consistency (probably to themselves more than anyone else)."
scrumandkanban.co.uk/commitment-and-consistency/