I was going to say I don't imagine Lux will get much in the way of readership beyond their own small circle jerk of the already converted - but then it was pointed out that Lux is already the name of a pre-existing magazine.
I can just imagine the confusion of ordinary people, who don't live their lives on twitter, just wanting a gander at a photo of some billionaire's bathroom and stumbling across this:
TERFs believe that women are defined by their biological differences from men. They want liberation from gender stereotypes, but don’t think it’s possible to be freed from biological sex, and argue the latter goal is not just naive but hurts efforts to combat sexual violence and discrimination.
Instead.
How many of them will read that and have a major wtf moment? The disconnect between something so blatantly true being presented as a form of radical bigotry will send them all over here just to find out what the hell is going on.
And all they wanted was to find out what kitchen appliances Kim Kardashian uses.
And as for that 'about' page ... the only concrete thing I could see they stood for was the abolition of police. That's just ... that's ... nobody takes people who want to abolish the police seriously.
Everyone with more than two brain cells understands why that is a terrible idea.
How can they be so stupid and expect anyone to take anything they have to say seriously?
When this craziness is over, some people are going to be so fucking embarrassed.
The fact that nothing is ever really lost from the internet is one of the worst features of the internet ... but sometimes it's one of the best features too.