Data (whilst it can be misleading) is important because, as this study shows, public perception is usually very different from reality.
What I find interesting about the survey is that the generation with the greatest interest in BDSM and rough sex is gen Z. A generation which has grown up in an environment in which porn is normalised and in which one might be considered "vanilla" (the new frigid) if you don't express an interest in these things. I think this has come about because our porn saturated culture sells exploitation to women as empowerment. Men have always enjoyed women's degradation now women are expected to enjoy their own degradation too (or at least say they do)...
"This is closer to reportage than to fiction. As our survey shows, for gen Z (those aged 22 and under), “rough sex” — hair-pulling, biting, slapping, choking and other aggressive behaviour — was the second most popular porn category. Almost half (42%) of those aged under 23 stated that it was something they enjoyed watching. No other generation came close: in comparison, just 29% of millennials (23- to 38-year-olds), 17% of gen X (39- to 54-year-olds) and 6% of baby-boomers (aged 55-73) selected it. When it came to BDSM, gen Z again led the way, with 17% selecting it, compared with less than 10% of everyone else."
The article that accompanies the Times piece you shared is actually quite worrying:
"And it is not just on screen: 12% of gen Z-ers say they received all their sex education from porn and another quarter say online porn made up the “majority” of their knowledge. You would assume its consumers understand that porn is not real, but about a third of people consider it to be “very similar” (7%) or “somewhat similar” (24%) to real-life sex. No wonder young women are having bad, anxiety-triggering sex. Here is a thing, and not an unusual one, that happened recently to a friend’s 14-year-old daughter. She was going on a date that she was excited about. Towards the end, it turned out that the charming, polite boy who she’d been having a lovely time with was expecting sex. Anal sex, to be precise. The girl, a virgin, declined, though not without anxiously wondering whether this made her abnormally prudish. She was able to discuss it with her mother when she got home, and has the kind of mother who has told her children about the difference between real sex and internet porn. Not everyone is so lucky — and not every child listens. Besides, this is normalised. Young gen Z-ers are most likely to start watching porn between the ages of 15 and 17, and say they now watch it “most days”. By contrast, the majority of baby-boomers didn’t begin watching online pornography until their thirties or later, and now say they watch it just once a week."