Is this a reach or....? Amazon mother's day trans flag giftcard

[theskyispinkiiihaveOVARITcodes]

Browsing for mother's day gift ideas and here is Amazon's official giftcard for mother's day - in the same colours and with the "you" having the same stripe formation as the trans flag?

Is this a reach or am I right to ask what on earth?

It fulfils a need for some people. There are choices.

I - or rather, dh - would be ashamed to require such validation from our dc.

This is the default giftcard design option for a Mother's Day giftcard. It is the only one that appears in search thumbnails. It isn't just a "choice", it is the first one that every Amazon customer sees when searching.

That one literally doesn't show up for me - I just checked.

What were your search terms?

"Mother's day" is an over- hyped marketing concept. My own mother, my mother-in-law and I all agreed on that.

But if I did want to celebrate it Amazon is about the last on-line retailer on the planet I'd give my money to.

There are loads of small on-line businesses, many run by women who could provide a thoughtful , individual gift.

@EmbarrassingAdmissions

That one literally doesn't show up for me - I just checked.

What were your search terms?

I got the same results as you. No sign of that one.

Literally can't find that one, grasping at Transphobic straws much?

That's interesting. My search terms were "mother's day gifts".

I wonder what changes the results.

First one that showed up for me as well but glad it's not the same for everyone. It feels like poor taste more than anything else - for most people the trans flag is not on their radar and yet they'll be sending that colour scheme to their mothers. If it is designed to be specifically validating for trans parents, and the message suggests it is, surely it'd be objectionable to send it to 'c*s' women?

Mine included 'cards' (mothers day gift cards).

I've just tried yours and been offered wine, candles, biscuits, and, for reasons I can not begin to fathom, the Mummy Shark Tshirt version of Baby Shark.

www.amazon.co.uk/Mummy-Shark-T-shirt-Mothers-T-Shirt/dp/B085BKJJ1P/?tag=mumsnetforu03-21

Amazon, it's like you don't know me at all.

I don't get it. Is it for if your mum is trans, or if you're trans and you want to remind your mum of the fact?

@Skyliner001

Literally can't find that one, grasping at Transphobic straws much?

I found it by Googling "Mother's Day Gift Cards" and then clicking on the search link which came up rather than searching direct from the Amazon app.

It was 11th on the list of cards which showed up and didn't even show up without scrolling down the search results.

It's LGBT colours isn't it? Not just T?

Um...isn't pink and blue often used as feminine sort of colour combo? I'd go out and get some fresh air OP.

@theskyispinkiiihaveOVARITcodes

That's interesting. My search terms were "mother's day gifts".

I wonder what changes the results.

I don't get that result with "Mother's Day gifts" or "Mother's Day" or "gift cards"

@HepzibahGreen 😂

"It's LGBT colours isn't it? Not just T?"

Surely LGBT is the rainbow? That pink and blue, in those exact shades and stripes, is the trans flag. There's no way that's a coincidence. It's literally the same.

Also baffled as to whether it's for a trans mum, or to be given by a trans child, or if there's simply no time or place where it can't be shoehorned in.

@SenecaTrewe

I don't get it. Is it for if your mum is trans, or if you're trans and you want to remind your mum of the fact?

Presumably either or both.

I think this "problem" must be related to the OP's browser and/ or browsing history settings. Even searching "Amazon trans mothers' day gifts/ gift cards" I still don't get that result.

Also baffled as to whether it's for a trans mum, or to be given by a trans child, or if there's simply no time or place where it can't be shoehorned in

What's "baffling" about it? I can't stand the idea of " Mother's day" but is it really so much of a stretch that a trans child might want to acknowledge they appreciate their parent's acceptance or a child of a trans parent might want to acknowledge that?

As for "shoe horned" several posters can't even find that card. On the one search where I found it, it was the 11th option.

@MissBarbary Well said 😊🌈

As for "shoe horned" several posters can't even find that card. On the one search where I found it, it was the 11th option.

Likewise for me (11th). And from Google, Amazon was way down the list of links of what was offered to me.

I managed to find it quite easily.

www.amazon.co.uk/Gift-Cards-Mothers-Day/s?rh=n%3A1571304031%2Cp_n_feature_browse-bin%3A1971977031&tag=mumsnetforu03-21

I managed to find it quite easily.

11th in your link for me - as a matter of interest, was it higher than that for you?

@theskyispinkiiihaveOVARITcodes

Browsing for mother's day gift ideas and here is Amazon's official giftcard for mother's day - in the same colours and with the "you" having the same stripe formation as the trans flag?

Is this a reach or am I right to ask what on earth?

Out of interest what do you mean by their 'official gift card' ?

@andyoldlabour

I managed to find it quite easily.

]]

Yes, and as Embarrassing says it's 11th on the list. It's one of many options.

I don't necessarily think it's a trans card but could be from an adult child who is trans or for a mum to be expecting boy/girl twins or doesn't know the sex of their baby?