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Feminism: Sex and gender discussions

Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

358 replies

theskyispink · 31/01/2021 20:53

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures
OP posts:
Thatsanotherfinemess · 02/02/2021 16:12

Does anyone know if there's an alternative to their "whole " milk? It can't be soya, almond, cashew, coconut or pea due to allergies Confused

CousinKrispy · 02/02/2021 16:18

Thanks derxa, that was a really interesting article

JellySlice · 02/02/2021 16:32

@Thatsanotherfinemess

Does anyone know if there's an alternative to their "whole " milk? It can't be soya, almond, cashew, coconut or pea due to allergies Confused
Rice milk? It's nice, but not creamy.
CaptainMyCaptain · 02/02/2021 16:59

Very interesting link @derxa, thank you.
I am not vegan but have been using Oatly instead of milk as milk gives me a phlegmy throat (sorry tmi) and nobody wants to be seen coughing at the moment. Almond milk is a no for environmental reasons but the thought of the sugar and oil makes me feel ill. Back to dairy then.

Heyha · 02/02/2021 17:07

I haven't rtft I'm afraid but I saw this on active- Oatly are getting A LOT of shit on twitter about some very questionable generalised statements they've made about the dairy industry (conflating global with UK) and their social media team are being very bratty in their responses when challenged. So they've got form for being a bit...bizarre.

I think pay milk tastes like liquid flapjack and not entirely unpleasant in coffee but I won't buy Oayly itself

MistressoftheDarkSide · 02/02/2021 17:23

Interesting thread.

Seen an Oatly ad inbetween YouTube videos where a young daughter refuses to buy milk for her aged father when she goes to the shop. Lovely especially when we're in a sodding lockdown, and the undertone of "talking to your parents about milk" in the same tone as the Frank campaign about drugs..... my eyes rolled hard, I can tell you.

Thanks for all the interesting info about how dubious they are as a company.

My thoughts that if we addressed factory farming and food quality over quantity and the rush to develop even more enticing / bizarre processed concoctions, a good proportion of environmental issues would be improved.

What is it with all the extremism on these social issues? There is surely a balance to be struck once pros and cons on both sides have been addressed? Oh yeah, I forgot, it's just about money really.

Makes me want to stick a straw in my four pints of cows milk and snort it like crack tbh.

CousinKrispy · 02/02/2021 17:42

Has anyone tried hemp milk? It claims to have good nutritional and environmental profile.

CaptainMyCaptain · 02/02/2021 18:02

Would rice or hemp milk have the same issue with added oil?

Scrowy · 02/02/2021 19:03

@derxa

Back to the farming thing. Farmers grow the stuff you eat and drink. That includes oats, rapeseed oil etc. Therefore I've probably got more in common with arable farmers than non farmers. The thread is about nasty and untruthful marketing.
Yes and this is the bit I find quite laughable. Most of the dairy farmers I know also grow an arable crop - barley, wheat, oats, sugar beet, rape etc.

Cropped with gas guzzling HUGE machinery that is replaced frequently. crops are sprayed often, chemically and organically fertilised and lots of pest control.

Different farming types don't sit in a vacuum where they are either bad/ good/ vegan/ not vegan. Different farming systems are co-dependent, symbiotic.

Muck for straw as they say

we are beef (suckler) and sheep farmers. Our slurry from the beef cows goes back on the fields to grow silage for the cows through winter and grass for the sheep and cows through summer. We buy straw from the arable and dairy farmers which is a by-product from crops like oats , barely wheat and even things like peas.

We pay 'winter out' for our hogs (year old ewe lambs) to graze dairy farmers fields through winter on the lowlands where there's more grass and it's warmer than in the mountains. In return in the late summer/ early autumn the arable and dairy farmers buy our 'gimmers' (that years breeding female lambs) and 'stores' (male and female lambs) to fatten up on their good grass, fallow and crop stubble.

Those of us in beef buy grains and straw and male dairy calves.

I'm sure it wouldn't take too much digging to find that Oatly oat farmers are just as involved in the beef, sheep and dairy industries as the 'bad livestock 'F'harmers' that manage the cow pat end of the farming co-dependent relationship.

SirSamuelVimes · 02/02/2021 19:12

Makes me want to stick a straw in my four pints of cows milk and snort it like crack tbh.

GrinGrinGrin

BoogieFeet · 02/02/2021 23:07

Thanks for the link derxa, very interesting.

lazylinguist · 03/02/2021 10:40

I just wish I could find a non-dairy milk that tastes nice in tea (and is made by a non-preachy company). Much as I am very sad that I no longer seem to be able to tolerate cream, cheese etc, the one thing I can't deal with is not being able to have a proper cup of tea with milk. I've tried various plant milks and they are all either too sweet (I hate sugar in tea), have a horribly oily mouth feel and/or have a nasty, bitter aftertaste. Sad

Frodont · 03/02/2021 10:43

I still have milk in my tea. It doesn't seem to affect me badly.

lazylinguist · 03/02/2021 11:22

Hmmm... maybe I'll try that. Hopefully if I'm cutting out all other dairy, one little bit in my tea will be ok.

pastabest · 03/02/2021 11:34

@lazylinguist

Hmmm... maybe I'll try that. Hopefully if I'm cutting out all other dairy, one little bit in my tea will be ok.
Have you tried lactose free milk rather than just switching to non dairy? It's widely available in all the supermarkets and is indistinguishable from normal milk.
PurpleHoodie · 03/02/2021 11:51

Exactly! I'm getting really sick of big corporations weighing in on every social issue like they are the moral guides in society. It's nauseating!

I keep thinking - you are not my friend, you are not my community, you couldn't care less about what's going on in my life - you are simply trying to sell me something.

So quit the patronising 'we understand you, we're one of you' bullsh!t. Stop telling us how to live our lives.

Oh God, yes. This so much.

lazylinguist · 03/02/2021 13:19

Have you tried lactose free milk rather than just switching to non dairy?

Yes I tried that and I think it still affected me. It's a bit tricky to tell atm because I'm still trying to work out exactly what's causing my stomach issues. I'm having various tests and trying to track food symptoms. It's extremely tedious.

DdraigGoch · 03/02/2021 13:33

@MistressoftheDarkSide

Interesting thread.

Seen an Oatly ad inbetween YouTube videos where a young daughter refuses to buy milk for her aged father when she goes to the shop. Lovely especially when we're in a sodding lockdown, and the undertone of "talking to your parents about milk" in the same tone as the Frank campaign about drugs..... my eyes rolled hard, I can tell you.

Thanks for all the interesting info about how dubious they are as a company.

My thoughts that if we addressed factory farming and food quality over quantity and the rush to develop even more enticing / bizarre processed concoctions, a good proportion of environmental issues would be improved.

What is it with all the extremism on these social issues? There is surely a balance to be struck once pros and cons on both sides have been addressed? Oh yeah, I forgot, it's just about money really.

Makes me want to stick a straw in my four pints of cows milk and snort it like crack tbh.

The thing is that claims about the supposed environmental impact of livestock farming are usually based on studies from the US or Brazil. The type of farming used in the UK is much more sustainable.
Beamur · 03/02/2021 19:20

MistressoftheDarkSide
That was the as I saw (and blocked too). It really annoyed me. Patronising stereotypes and not at all funny. Plus deeply sanctimonious.
I wouldn't speak to my kids like that and to imply that's how adults speak to kids is pretty offensive.

gailforce1 · 03/02/2021 20:32

Has anyone seen Oatly's double page advert in The Times Saturday Magazine (30.1.21)? It links to the guide at Oatly.com/HelpDad?

It seems Fathers (who, of course, do all the food shopping) need to be lectured by their teenage children on buying plant based food. Teenage children are told that their Father "just want to focus on his favourite routines in life like mowing the lawn and streaming never-ending zombie series).
I would have thought that Fathers are more worried about job security and keeping the bills paid!
I don't have teenagers so please could someone tell me if they would take any notice of this advert?
And how many teenagers read the Saturday Times?

CaraDuneRedux · 03/02/2021 20:36

WTF, @gailforce1 ?

I mean the Guardian ad they may just about get away with because the Graun have already alienated all their feminist readers, so the only people left reading the print Graun were probably proud to think "but I agree with my blue haired teen on this one..."

But the Times? Have Oatly ever looked BTL in the Times? They think the kind of men who read the Times are going to be in the slightest bit impressed by that ad?

Clymene · 03/02/2021 20:41

This is such a badly conceived campaign. I mean I get the being edgy thing but their media targeting is all over the shop. Maybe they're trying to appeal to middle aged people who want to think they've still got it?

At a time when most young people who think their parents are woefully unhip either live at home and/or are being out through hideously expensive further education on their parents' dime, I'm not quite sure who their target audience is. And I'm not sure they know either

gailforce1 · 03/02/2021 20:55

I have read this about a dozen times and I am open mouthed. It really is insulting to Fathers.

MythSpentYouth · 04/02/2021 08:24

@gailforce1

Has anyone seen Oatly's double page advert in The Times Saturday Magazine (30.1.21)? It links to the guide at Oatly.com/HelpDad?

It seems Fathers (who, of course, do all the food shopping) need to be lectured by their teenage children on buying plant based food. Teenage children are told that their Father "just want to focus on his favourite routines in life like mowing the lawn and streaming never-ending zombie series).
I would have thought that Fathers are more worried about job security and keeping the bills paid!
I don't have teenagers so please could someone tell me if they would take any notice of this advert?
And how many teenagers read the Saturday Times?

There is no way Oatly would have paid for a double page in the ST if their target for these ads was really teenagers.

It must be an ironic / piss take on teens’ views on the parent who is reading the ST. “Haha young people all think we are obsessed with lawns and zombies and horribly out of touch but we aren’t and actually we are clever enough to buy Oatly”.

PrimalLass · 04/02/2021 08:31

I've changed to a different oat milk. It's a shame as the product is great. I won't be patronised like this and still hand them money.