Oatly takes out ad in The Guardian to mock 'desperately out of touch' parents about pronouns in email signatures

[theskyispink]

twitter.com/ripx4nutmeg/status/1355862358728597507/photo/1

Take a drink - another drinks company goes ultra-woke.

Did anyone see their Superbowl commercial? Nothing to do with pronouns, etc. It was just extremely cringy.

Indeed I did.

I think they're going for quirky and ironic wackaging, aren't they? Look at the t-shirt range.

As an oat milk-drinking Millennial, I find all of their advertising a bit cringey. It just comes across like that 'how do you do, fellow kids' meme to me. Trying way too hard to come across as hip and with it.

Though maybe I'm now past it and this is aimed at Gen Z?

I'm very tired of "quirky" branding. It always seems to come with a side order of preachy

Ben and Jerry's did a Facebook post addressed to Priti Patel saying "nobody is illegal". Whilst I don't agree with some of Priti Patel's policies and opinions, what the fuck has it got to do with an American ice cream company?

And of course Innocent can get in the bin too.

We have bought Oatly for a couple of years. But my first delivery of oat milk is coming via the milkman from milkandmore tomorrow. Washable glass bottles are better environmentally too. Win win. Piss off Oatly with your ageist crap.

I don’t think Oat milk is top of the shopping list of a teenager, so good luck with that.

Well bye bye, Oatley. We've been buying your Barista milk at a rate of about 10/15 a week for a good while. From today, I'm looking for alternatives.
Best of luck to all the kiddies buying this at £1.80 a bottle.

Trying Minor Figures oat milk. Saw my local Starbucks use it although they'll probably switch to Oatly now after the mermaid biscuit crap

Super Bowl advertising? As in they took an actual slot, or is it something brands just do around a theme these days? Those slots cost a fortune.

Actual slot!

Nice they've got so much cash to splash then - don't need ours

I now make my own oat milk. Why didn’t I do this before??? Cheap(er) as chips and takes less than a minute.

Oh and it was my ‘old giffer’ of a DH that switched us into oat milk and not out teen. Own goal oatly!

Very ageist but let them be. It is mostly water so environmentally damaging, expensive and pointless to drink the stuff.

@PotholeParadies

Indeed I did.

I think they're going for quirky and ironic wackaging, aren't they? Look at the t-shirt range.

Looks like it was designed by David Brent.

I now make my own oat milk. Why didn’t I do this before??? Cheap(er) as chips and takes less than a minute

Can you share your method ThatIsNotMyUsername? I made some in the first lockdown and it was really nice, but a bit of a faff as I recall. I've been buying Alpro as they understand biology and respect their customers, but we go through loads and it's pricey.

1/2 cup oats - 3 cups cold water (must be cold or goes yukky). Zizz for 30 seconds in a blender and then drive through a nut bag - only squeeze lightly. Some recipes call to soak over night but this works absolutely fine.

This is the basic plain - perfectly nice on muesli. You can add vanilla to it to sweeten it or some people put dates in it.

Et Voila.

Drive = seive

Sieve (too much champagne ☺️)

Brilliant, thank you! I'll give it a try tomorrow. (I would have been happy to drive it because I'm such a lazy arse )

@JaneJeffer

Looks like it was designed by David Brent.

😂😂

I just got the following response from Oatly:

"Thanks for taking the time to get in touch to share your thoughts with us and so sorry for the delayed response here. Our inbox has been overflowing with responses to our campaign so it’s taking us a quite a while to get through each and every message.

I’m sorry to hear that you found our Guardian ad patronising, it was of course not our intention though is something we will take on board. Our goal with this campaign is to open up the discussions about the environmental impact of our daily food choices. Our campaign aims to bring a bit of humour to help get these conversations about sustainability started and certainly not to upset anyone. However, the response has been very mixed, with it being taken very seriously by some readers which is something we are taking on board.

We really appreciate your support for the oat so far and are sorry that our Guardian ad caused you offence. However, if you decide that Oatly is no longer for you, I hope that you are able to find a plant-based alternative that you enjoy just as much as our products.

Thanks again for getting in touch and sharing your thoughts with us, we appreciate it. If you have any other questions or thoughts, we're happy to answer them."

It will be interesting to see if their next campaign tries to win back some of us who wrote in to complain! I'm actually going back to watered down cow's milk!

Thanks for sharing that Leafstamp. That is a lot more sensible than some responses I’ve seen from other companies which often just insult the person complaining even more.

Reading between the lines they didn't get the response they wanted and realised they have alienated their core market.