'Id love to be in on tomorrow morning's zoom meeting...
You'd think by now someone would have started running training courses on this: how not to permanently fuck up your corporate image in one badly thought out tweet to a keyboard warrior. Who probably doesn't use your product anyway.
Because once the damage is done, there's no way back. This won't drop off their image the way it hasn't dropped off Floras or M&S, this will wander into the Daily Mail, this will still be being mentioned here in a few years time the way other companies are mentioned, it's going to follow them like a bad smell.
If they apologise, retract, enthusiastically pick a side and go for it, there's going to be a pissed off group who remember. One of which will try to cause hell for the company, and the other, with the actual spending power who are customers as opposed to those skiving off their homework, will just stop buying and talk to each other about why.
This is one of those issues that all companies everywhere by now should know: Do Not Touch With A Barge Pole.