Johnny Depp Dior Sauvage

[Doyoumind]

The ad isn't new but I'm surprised to have just seen it on Channel 4. Dior have obviously made a decision to stand by him. I know he's not been found guilty of anything but I feel very uncomfortable with him being used as a role model for men and to target women who buy aftershave for their men. I know it's the time of year for fragrance ads but why have they made the decision to go with this campaign again after recent events?

Are advertisements using role models or just models? It's the face surely. Otherwise they would be using Nobel prize winners in advertising for perfume.

In old French and early English, “sauvage” or “savage” was sometimes written salvage, a clue to its original meaning. It derived from the Latin silva, for a forest or a woodland. In the seventeenth century “sauvage” preseved this meaning, and was used to describe wild things that lived in the forest

There you go, he's advertising a wild thing living in the forest.

There you go, he's advertising a wild thing living in the forest.

I can't imagine many of them smell too good!

Well I doubt very much he does after 6 bottles of wine.

And he is starting to look like a Badgers arse.

@Escapeplanning

Are advertisements using role models or just models? It's the face surely. Otherwise they would be using Nobel prize winners in advertising for perfume.

Exactly- doesn't bother me in the slightest x

Oh leave him the fuck alone now. Sick of the Johnny Depp bashers. Find something else to moan about

Does he look sexy? Yes, is that what they want to sell? seems to be so they are no being unreasonable.

I think you have your answer there OP. He looks pretty so please stop mentioning the domestic violence, we'd rather pretend we don't know about it.

@Anordinarymum

Oh leave him the fuck alone now. Sick of the Johnny Depp bashers. Find something else to moan about

"Women need to shut up and let men do whatever they want!"

Gosh, what an awfully familiar demand. Now where have I heard this before?

Not that this is in any way relevant but the first time I saw a poster from that campaign I misread "sauvage" as "sausage". Now I can't see it without quietly sniggering.

Hmm, they think the sales they gain from running the ads will outweigh the sales they lose?

Without taking a moral stance on it myself, I agree with their prediction.

The general public seems to be siding with Depp, so running the ad may even get sales from people wanting to signal support of Depp, in the same way many of us bought JK Rowling books.

The general public seems to be siding with Depp,

Yes, #boycottwarnerbros was trending on Twatter earlier because WB apparently mocked JD in a cartoon or something.

There's a lot of public support for him (I'm not one of them and I bloody adored him) so I think Dior will be taking note. Won't want to risk a boycott themselves. Follow the money.

@PotholeParadies

Hmm, they think the sales they gain from running the ads will outweigh the sales they lose?

Without taking a moral stance on it myself, I agree with their prediction.

The general public seems to be siding with Depp, so running the ad may even get sales from people wanting to signal support of Depp, in the same way many of us bought JK Rowling books.

Do many men buy cologne/perfume based on adverts? I can only speak for my husband and son who have pretty much stuck with the Hermès and Penhaligon scents I bought them decades ago. Husband will occasionally have a mad moment of breaking out and ask the perfume assistant in duty free for something similar to Terre de Hermès.

Gay men obviously will have to select their own but I'd have assumed heterosexual men would leave the choice to their partners.

Do perfume ads in general work? I've never actually bought perfume based on an ad. In my teenage years it was patchouli oil, then a couple my mother recommended. I was given a bottle of 24 Faubourg in my mid 20s and have stuck pretty much with Hermès ever since.

I think if I were influenced by perfume ads I would not buy this as Depp is losing his looks.

@june2007

Does he look sexy? Yes, is that what they want to sell? seems to be so they are no being unreasonable.

I don't think he does. I didn't ever think of him as sexy but more as simply beautiful but he's losing his looks now.

@Anordinarymum

Oh leave him the fuck alone now. Sick of the Johnny Depp bashers. Find something else to moan about

The only one doing any bashing is wife beater Johnny Depp.

I doubt it will get anywhere, but I've made a complaint to the advertising standards authority.

I think it's inappropriate to keep showing an advert featuring a known basher of women. It sends out a terrible message wrt domestic violence.

It's especially wrong at a time when DV murders are on the increase. Even in usual non pandemic times, two women a week are killed by a current or ex partner.

He's looking for his lost wine collection. Where, oh where can it be?

Seems a popular marketing technique to put out ads that they know will get people arguing.

@HearMeSnore

Not that this is in any way relevant but the first time I saw a poster from that campaign I misread "sauvage" as "sausage". Now I can't see it without quietly sniggering.

This.

Every single time.

I just see the advert and read 'Sausage'. Scent of Sausage. And wonder who on earth wants to buy a male scent that makes you think of sausage?

The ads came out ages ago. I thought they were a flop due to the ongoing court case at the time. Plus JD doesn't look anywhere near as good as he used to.

Maybe Dior wants to cause some controversy to get their name out there to sell more perfume.
They need to get their money's worth. I can't imagine JD was cheap.

Dido

I don't know who buys fragrances! But I suppose it depends whether he's being more supported by men or women, then. The impression I have is that he's getting plenty of female support and that his fanbase was predominately female to start with. But I tend to hang out in female areas of cyberspace like mumsnet, so you can take that with a pinch of salt.

I can only think that someone (probably quite a lot of someones) is more likely to buy a fragrance if they see an ad for it, otherwise companies like Dior would have realised they didn't need to go to the effort and expense of filming ads and paying channels for the airtime. Maybe it's simply about raising brand awareness amongst shoppers who would have bought a random men's fragrance in Debenhams as a Christmas present?

@RedToothBrush
Depends which sausage we are talking about.
I could get quite excited by the aroma of a Tesco finest pork and apple sausage.
A man sausage ... Not so much !

[quote flapjackfairy]@RedToothBrush
Depends which sausage we are talking about.
I could get quite excited by the aroma of a Tesco finest pork and apple sausage.
A man sausage ... Not so much ![/quote]
Would you want a man who stank of Tesco's finest pork and sage sausage anymore than one who stank of man sausage???

I think I'd struggle with either.

I have to say, that every time I see Johnny Deep, who always looks grubby these days I do think he must stink of man sausage and have this adverse reaction to the thought. It makes him even less attractive.

But now I will also be imagining him stinking of Tesco's Finest!

So he's now ugly, dirty, man sausagy and stinks of pork as well as being a wife beater in my head.