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Feminism: Sex and gender discussions

Have you seen the new Bodyform advert?

468 replies

Fairenuff · 03/07/2020 11:20

Just that really. Sorry if there's already a thread.

www.msn.com/en-gb/news/offbeat/bodyform-s-new-advert-breaks-period-advertising-taboos/vi-BB16hTmF?ocid=msedgdhp

OP posts:
ItsSummer · 03/07/2020 17:53

@Randomfires

I thought that was awful.....it was like ‘women’s issues by numbers’.

I don’t find my womb or having periods traumatic. This seems to implicate everyone does

Well thank heavens it wasn’t just me!

I hated it. What a load of sentimental claptrap, but seeing as I’m nearly a lone voice, I’ll back away now 😏

Willowkins · 03/07/2020 17:54

Well done Bodyform. I'm proud of you.

ItsSummer · 03/07/2020 17:54

And 'wombstories' 🤢

Parkandride · 03/07/2020 17:56

Loved it! And seen some of my wokiest friends praising it too. Also like the idea of buying them for the food bank as I use reusables.

I've generally had unremarkable periods but have had a laparoscopy, ivf and some in my teens where I was vomiting and curled up on the bathroom floor. We all have our womb stories don't we.

Highperbolay · 03/07/2020 18:00

What's wrong with 'wombstories'? Confused

I'm usually the first to slate anything I see as mawkish shite (which is a lot of stuff!) but I thought this was pretty good. I don't know, maybe it's just actually such a novelty to see something which is unapologetically centred around women!

Rebelwithallthecause · 03/07/2020 18:09

Will It be broadcast?

GoldenBlue · 03/07/2020 18:09

Very moving a very focussed on genuine womanly issues. I thought it was very good.

Bloodyhamabeads · 03/07/2020 18:09

Really liked this. It’s nice to see the reality of periods, and by extension sex and fertility. Well done Bodyform.

Highperbolay · 03/07/2020 18:11

Yeah I have generally escaped the really terrible aspects of a female body (endo, infertility, miscarriage etc) but I have still had lots exclusively female body experiences - starting my periods in PE (this was mortifying enough at an all girls school), the absolute joy of getting my Mirena coil fitted (during my period) and the delightful weeks and months afterwards where I came so close to trying to just rip the damn thing out myself, the post partum 'blood drop' on the floor the first time I got out of bed after my theatre episiotomy and ventouse birth, chemotherapy induced menopause (I am back to normal now but it gave me a taster of menopause and I didn't enjoy it!), the years spent praying I didn't get pregnant and then the feeling of soooooo wanting to be pregnant after coming off the pill, the realisation of linking up the weirdly crippling anxiety that I kept experiencing with no explanation to my period being due.... And so on and so on.

Al1Langdownthecleghole · 03/07/2020 18:12

Wooaaahhhh Bodyfarm, brilliant add.

jessstan2 · 03/07/2020 18:14

Randomfires

I thought that was awful.....it was like ‘women’s issues by numbers’.

I don’t find my womb or having periods traumatic. This seems to implicate everyone does
...
You're very fortunate. Unless you are menopausal you may still experience difficult periods.

I was so very delighted when my periods finished for good.

NeurotrashWarrior · 03/07/2020 18:15

@moultenlasagne

I'm sorry you're going through that right now and I'm sorry for your loss.

I'm glad they included miscarriage.

NeurotrashWarrior · 03/07/2020 18:16

I've never had period pain but I don't see the ad as an issue by highlighting that some do have a lot of issues.

Endometriosis is woefully ignored and dismissed.

stillathing · 03/07/2020 18:20

I loved this.

I do experience my monthly cycle as being this dramatic. And the intensity of feelings around the different ways in which I have become pregnant - both the absolute worst and the very best.

I've always hated the "stuff a tampon in & pretend it's not happening" narrative. Blood and the fear of leaking is real but just one part of the huge visceral, mental experience. I'm done pretending I'm a defective man.

NeurotrashWarrior · 03/07/2020 18:20

I loved the lesbian couple too.

leeloo1 · 03/07/2020 18:21

@JellySlice - my poor mum had horrendous fibroids and she did manage to unexpectedly flood all over carpets, clothes etc, as well as having horrific periods that lasted 3 weeks out of 4.

She went to see a Dr who told her not to worry within 10 years she'd probably go through the menopause and it'd stop naturally. Luckily she eventually pushed for a different Dr and had a hysterectomy a few years later, but back to the point - sadly you're wrong to think no one could drip like that.

GetawayfromthatWelshtart · 03/07/2020 18:21

well THAT made me blub.

About bloody time that was made, well done Bodyform.

FlibbertyGiblets · 03/07/2020 18:23

Oh blimey, well done Bodyform, you made this stony hearted hag well up.

risefromyourgrave · 03/07/2020 18:27

Flowers @MoltenLasagne. I hope you are doing as well as can be expected.

Dontforgetyourbrolly · 03/07/2020 18:27

I liked the music!
Who remembers " wooooooah Body fooorrrrm "? It was much better than that !

( or the other one " its my life " pretty sure that featured roller skates)

thatdarncat · 03/07/2020 18:27

Just wow. A powerful piece right there. Bodyform you magnificent bunch ❤️

KaronAVyrus · 03/07/2020 18:29

Woooaaahhhh Bodyform was a great song. It’s really hard to be in a bad mood mood when belting it out.

BabyItsAWildWorld · 03/07/2020 18:33

I loved it. It made me realise how I've never seen women portrayed like this before.
It was moving.

I am a woman who doesn't have periods but am too going to buy Bodyform for the foodbank.

mum2jakie · 03/07/2020 18:38

Very powerful. Well done Bodyform. Thanks for acknowledging female biology!!!

RadandMad · 03/07/2020 18:42

Wonderful.

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