@RUOKHon
Thank god. I can check out my order with George now!
I won’t be shopping with ASDA again. This is too little, too late.
ASDA, you should have been far more stringent in choosing your charity partners. You should have been far more stringent in checking their materials. You should have been far more stringent in determining what organisations you are funding.
You should have kept your fingers out of the PIE. You have demonstrated that you don’t have the first clue about safeguarding. Shame on you.
You should send an email to every single household that received the original email, clearly setting out your mistakes and retracting all the materials included in the pack.
You should apologise to all your customers for thinking you have any remit to address parenting skills and/or the tackling of issues relating to sexuality on behalf of your customers and their children or young people. You are a supermarket. You have no business getting involved in anything but selling your wares! Focus on making your corporate footprint more ethical, right across the board, rather than presuming to preach at or lecture your customers.