www.theguardian.com/sport/2020/mar/28/billy-joe-saunders-apologises-for-video-giving-advice-on-hitting-women?fbclid=IwAR3KmCc_lTUa7qv7qOWdZ4RiXfNXL5I7qfG-xaBd6zAQq4HP-wcU2G4SUO4
The WBO super middleweight champion, Billy Joe Saunders, has apologised after a video emerged of him giving advice to men on how to hit their female partners if tempers flared during the coronavirus lockdown.
Footage showed the 30-year-old, who retained his title by beating the Argentinian Marcelo Esteban Coceres in Los Angeles in November, working out on a punch bag. In the video, Saunders talked about how to react if “your old woman is giving you mouth” and “she’s coming at you, spitting a bit of venom in your face”.
The boxer demonstrated on the punchbag as he talked about how to “hit her on the chin” and then “finish her off”. Following a fierce backlash on social media, Saunders apologised if he “offended any women”.
Is this now inciting to murder violence, and is that not criminal? 
So he gave a non-apology, to women he might have "offended".
What about simple-minded men who follow this advice? What about boys who look up to him?
Well done -- not!