Excuse the length of the following but wanted to share what I have sent to Steve Rowe in case of help to anyone. I'm aware I've repeated some points but I couldn't help but reinforce them!
Mr Rowe,
I would like you to justify the logic of your company’s decision to allow people to choose which changing room they use based on self ID.
Your decision means:
If someone who self identifies as female feels comfortable only in changing rooms with women, they will now be free to use them. There is no compromise on their wants and their wishes are respected.
If a female feels comfortable only in changing rooms with other women they will now share with anyone who says they identify as a woman, even if they present as male. There is now a total compromise on their wants and their wishes are not respected.
Where is the line on this? If someone who presents as male says they identify as female, are your staff really going to say they can’t use the changing rooms?
Your poor staff will be put in an impossible situation and probably be terrified of being accused of transphobia, so they are unlikely refuse access to the women’s changing rooms for someone who presents as male but says they identify as female.
Your stores have a huge chunk of the market when it comes to women's shopping habits. Our family have used you for everything from first bras and gifts to daily lunches and Christmas dinner.
I do not want young women in my family to have their first bra fitting in changing rooms with people who identify as female but present as male. It is unfair and shows that your company is no longer an ally of women and girls.
You say your decision is about inclusivity, when in fact you are alienating women and girls by clearly respecting the wishes of people who self ID as female but can present as either gender. Why does inclusivity not also cover the inclusion of women and girls' needs?
I would like you to answer a key question: how do you plan on enforcing your new rule if someone who presents as male says they identify as female and so wants to use the women’s changing room?
I look forward to hearing from you with hopefully more than a template marketing response.