I would worry that a child who is, say being bullied for being a lesbian would google said ‘face of’ the charity and see the homophobic, lesphobic, racist, visualist (name calling on the basis of how you look) and ranting posts, alongside the lingerie shots and think - ohoh, no thanks - they look like my bullies - the ones that slag off gay women and try to look like a pretty barbie doll.
Not to mention the ‘contact me’ dialogue which is very much against safeguard guidelines.
Sorry - but the ‘face of’ people need to be very approachable and friendly faces (like a big brother or sister), not someone who tries to come across as a ‘sassy, sexy babe’.