I think a lot of women going for "cosmetic" labiaplasty really would benefit first from looking at something like The Vulva Book or that Me and My Vulva photography project first to realize vulvas come in all shapes, sizes, and appearances, and that is a beautiful thing. I think it is poor ethical practice for surgeons not to insist they first do so, along with seek counseling for body image. Sure, maybe those persons will seek out another doctor with lower ethical standards, but so be it.
I was watching the first seasons of Botched Up Bodies a few weeks ago, and one of the women who features over a couple episodes in first season had a botched labiaplasty, a surgery she did all because she felt she did not look like other women. She had gone on after her surgery for 7 years in pain and only more self-consciousness (and with botched cosmetic outcome as well) before getting repairs via multiple reconstructive surgeries. The entire time I just thought, I bet you anything her labia were absolutely fine (not that I need to bet, because they were, there was nothing to indicate she actually had anything significantly disabling about her labia).
"Vaginal rejuvenation" seems to be the new term for these procedures (also including clitoral hood reduction, etc), which is a term that I think belies the risks of extensive nerve damage/sensory loss, painful scarring, etc and it seems increasingly very young women, including teenagers, are pursuing it because disgusting misogynists like in OP feed into the insecurity. Seriously, vaginal rejuvenation sounds like your vagina is just going to the day spa, doesn't it? So refreshing!
I have longer labia. I can attest even as a woman who has been active in sports for her entire life, from running, to bike riding, to wrestling, and on, my labia have never "chafed" in my underwear, or lack of them. If someone is suffering "chafing" from their underwear, they probably need 1. a larger size and/or 2. different underwear. Yes, there were times when I was younger I wondered if my labia were "normal", but then I saw lots of other vulvas and realized, there is no standard for normal, therefore everything is normal.
In my experience, any man who I allow to come near my vulva & vagina 1. does not care whether my labia like to hide or show themselves because 2. if they were those types of men they would not be allowed to come near my vulva & vagina.
"Innie" vagina and "outie" vagina, though biologically incorrect, is definitely a less offensive term then some I have heard used in the wild - not that it excuses the use of the terms.