Extracts from the 2017 Financial Accounts of Stonewall:
2017 Total income £7.2m
Donations 1.7m
Grants 0.9m (total income from govt 0.65.million)
Sponsorship 0.4m
Events 0.8m
Fees 2.2m
Programs 0.5m
2017 Total expenditure £6.1m
fundraising 1m
campaigns/policy/research 2.5m
employment advice 1.6
empowerment programs 1m
2.3m Support costs ( £0.5m gen mgt costs, 4 people paid > £60k)
Key mgt personnel: CEO,MD,exec dir x2 - total employee benefits of those 4: £300k
Trustees: Jonathan Andrews, Richard Beaven, Simon Blake, Katie Cornhill, Catherine Dixon, Jan Gooding (Chair), Sheldon Mills, Phyll Opoku-Gyimah, Rosalyn Parker, Lisa Pinney (Treasurer), Oliver Rowe, Tim Toulon, Mohsin Zaidi
CEO Ruth Hunt
Secretary Maxine Draper
4 core strategic priorities:
• Empowering individuals
• Transforming institutions
• Changing hearts and minds
• Changing laws
Here’s some information about Jan Gooding, Stonewall Chair, who seems to have overseen the financialisation of Stonewall from charity into deep pocketed lobby group:
Jan Gooding Group Brand Director Aviva
Jan is one of the most senior directors in the Aviva Group and is responsible for the leadership, oversight and governance of brand and marketing strategy worldwide. She is the very visible sponsor of the LGBT employee network Aviva Pride, and was elected Chair of Trustees of Stonewall in May 2014. This year she guided the board of trustees through a change in the remit of Stonewall to include ‘T’ in the focus of their activities, and in March she gave the annual lecture to the Employment Lawyers Association, addressing over 500 lawyers, QC’s and judges across the country on the areas of concern to Stonewall as the legal changes took hold.
From her public Linkedin Profile:
Jan Gooding is a marketing leader with a career which has included senior executive roles working with blue chip companies like BT, British Gas, Diageo, Unilever and, most latterly, as the Group Brand director at Aviva. She was responsible for unifying the c£400K global marketing spend under the brand idea 'Good Thinking'. In her final role at Aviva, as their first Global Inclusion Director, she led the introduction of the ground-breaking policy of equal parental leave.
-She is currently the Chair of LGBT equality charity Stonewall, which reaches and supports LGBT activists in over 70 countries worldwide. When she took over the helm, Stonewall was focussed on equality based on people’s sexual orientation, and did not actively campaign on gender identity issues-. Under her leadership Stonewall extended it remit to campaign for trans equality in 2015.
She was appointed President of MRS (Market Research Society) April 2017. And is a Fellow of the Marketing Society and member of WACL (Women in Advertising and Communication London).
Jan is known to be one of the UK’s most outspoken marketing leaders on the subjects ranging from building global brands to inclusive leadership.
Her remarks from 2018 Stonewall Review:
Now is such a critical time for Stonewall, as we continue to fight for all aspects of LGBT inclusion. Reflecting on the year now coming to an end, 2018 has been a difficult year, particularly for trans people. They have faced a barrage of negative coverage, and we at Stonewall have made no bones about using our voice and our platform to directly confront it. But the struggle for lesbian, gay and bi equality hasn’t let up either.
We stand up forpeople.
We stand up for the respect and acceptance of L, plus G, plus B, plus T, plus, plus, plus: we stand up for people. For just as we jointly suffer from hate, discrimination and ignorance from certain quarters of society, we are united by, and stand together, to insist on equality for everyone.
One thing is true. We do draw a line with regard to questioning whether trans people deserve the same level of equality as any other group. This aspect of the current media frenzy is not up for debate.
We also believe that giving greater equality and respect to trans people will not negatively impact the rights of women or any other group.
We know that acceptance and respect for all LGBT+ people is not achieved through false ‘debates’ on social media.
We know that the acceptance and respect we seek for all LGBT+ people is not achieved through false ‘debates’ on social media. It is done by hard work on the ground, day after day, in our schools, communities and workplaces.
Here are a few examples of what our brilliant staff and volunteers have been up to:
• For the first time we attended 30 Prides,reaching some communities for the first time.
• Our hardworking Information Service dealt with over 5,550 calls and emails.
• We now have over 1,500 Stonewall School Champions and trained 2,300 teachers, all of whom are now working to make schools safe and inclusive spaces for LGBT pupils. Importantly, 458 of these are schools with faith values.
• We launched a new international programme to work with 29 organisations in 25 countries to specifically address human rights violations faced by lesbians, bi women and trans people over the next two years.
• We successfully lobbied the Government to make Relationships and Sex Education, and Health Education, compulsory in all of England’s schools and LGBT inclusive.
• As part of our international ‘Access to Justice’ programme, we trained 118 police, prosecutors and policy-makers in Europe on hate crime and LGBT equality and diversity.
• No less than 25 leading global organisations, employing 1.3 million people across the world, demonstrated their commitment to improving workplace equality by entering our Global Workplace Equality Index.
• We successfully lobbied the Government to reduce the period that gay and bi men need to have had no sexual activity before donating blood from 12 months to 3 months.
• Following our extensive lobbying, the UK Government launched a consultation on reforming the Gender Recognition Act (2004) which received record coverage and a huge response from our supporters.
Rather ironic remarks considering the unreliability of Stonewall’s stats:
-I have to say that throughout my career getting my hands on trustworthy data and insight has been crucial. It helps to explain where you are. How you may have got there. And what viable options there may be to move forward-.
And from our friends at Pink News, some insights into the PR & marketing expertise behind Stonewall:
Ogilvy Pride UK is the LGBT specialist PR & marketing consultancy of Ogilvy & Mather Group UK. As well as being recognised as Stonewall Champions, Ogilvy’s global efforts have been recognised by the Human Rights Campaign Organisation, who have rated the company as one of the best places to work as an LGBT individual.
Ogilvy Pride targets pink pound. The division will help clients tap into the $3trillion global LGBT market.By 2020 it is estimated that in London alone the traditional mainstream majority will be outnumbered by minority groups. For a global brand campaign to be truly strategic in its communications, consideration of minority consumer audiences such as LGBT is now key.’
Ogilvy Pride is also the first global agency to partner with UK-based LGBT advocacy organization, Stonewall. A spokesperson for Stonewall told Gay Star Business: ‘It’s great to see Ogilvy launch a specialism that specifically looks out for the needs of the LGBT community.’
In the US, Ogilvy & Mather Group scored a top ranking of 100 on the Human Rights Campaign’s most recent Corporate Equality Index.
Below, in a recent video produced by Ogilvy Pride, Jonathan Mildenhall, the Chief Marketing Officer of Airbnb, explains why initiatives such as Ogilvy Pride are important in the marketing industry; an industry he describes as ‘inherently conservative’.
Ogilvy Pride, the LGBT and inclusive marketing specialists from across the Ogilvy Group, have announced a significant expansion of the agency’s leadership team with the appointment of a new head of the agency for the team and two new deputies