So someone went to an advertising firm with a brief and a set of pre approved text, some one was paid a lot for those adverts and signed off payment for those adverts, then those adverts were be approved by the police after being looked at by a number of people in communications.
Q: who is the advertising firm, and who is liaising with them / approving them
Q: the statement that, the advert was worded by people involved in front line policing beggers belief. It makes the advert worse not better.
Q: is there anyone vaguely literate at North York police? Cos that advert makes me question that. How can that be read in any other way??
Q: Did they not consider showing them to victims to see what they thought of the adverts before going public?