More from that article by his former senior colleague, some possibly relevant to what he'll do on Newsnight:
Jordan has studied and understands authoritarian demagogic leaders. They know how to attract a following. In an interview with Ethan Klein in an H3 Podcast, Jordan describes how such leaders learn to repeat those things which make the crowd roar, and not repeat those things that do not.
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More recently, when questioned about the merits of 12 Rules for Life, Jordan answered that he must be doing something right because of the huge response the book has received. How odd given what he said in that same interview about demagogues and cheering crowds. In an article published in January in the Spectator, Douglas Murray described the atmosphere at one of Jordan’s talks as “ecstatic.”
I have no way of knowing whether Jordan is aware that he is playing out of the same authoritarian demagogue handbook that he himself has described. If he is unaware, then his ironic failure, unwillingness, or inability to see in himself what he attributes to them is very disconcerting.
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I was warned by a number of writers, editors and friends that this article would invite backlash, primarily from his young male acolytes, and I was asked to consider whether publishing it was worth it. More than anything, that convinced me it should be published.
I discovered while writing this essay a shocking climate of fear among women writers and academics who would not attach their names to opinions or data which were critical of Jordan. All of Jordan’s critics receive nasty feedback from some of his followers, but women writers have felt personally threatened.
Jordan presents a confusing picture, and it’s often hard to know what he is up to. In one of his YouTube videos, Jordan said that if you are not sure of what or why someone is doing what they are doing, look at the consequences. They could be revealing.
That keeps me up at night.