Off topic, but very much on topic at the same time.
Today there seems to be a big press summit going on, which is looking at the state of journalism.
Make no mistake about this; To save democracy we must save journalism. To save journalism, newspapers and broadcast media have to do more than parrot lobby groups. They have to drill down into areas of public interest and concern.
So lets start with the first thing of interest this morning:
Press Gazette @pressgazette
Reuters Institute of Journalism's Nic Newman: "We have reached a low point in the quality of news ... this is about the difference between journalism and stuff on the internet." #journosummit18
Oh god yes. Who would like to argue against that one on FWR??
Anyone?
pressgazette.co.uk/news-uk-chief-attacks-bbc-for-chasing-online-traffic-and-straying-from-editorial-remit/
News UK chief attacks BBC for 'chasing online traffic' and 'straying' from editorial remit
News UK chief David Dinsmore launched an attack on the BBC for “directly challenging core tabloid journalism” as he opened Press Gazette’s Digital Journalism Summit this morning.
Dinsmore, chief operating officer at the Sun and Times owner, claimed the BBC’s editorial remit has “strayed a long way from what makes it onto the ten o’clock news”.
He said the BBC was really the “British Publishing Corporation – because broadcasting only seems to be one of the any things it does these days”.
The News Media Association chairman and former Sun editor said the BBC must reconsider how it measures its success because “popularity isn’t the right bar”.
He questioned whether writing 250 words “off the back of a tweet by Piers Morgan” was something the BBC should be doing, and criticised it for “chasing clicks by publishing populist content” about Love Island and, more recently, the so-called Strictly snog.
“The BBC has become Britain’s largest publisher and it competes directly with all of the news publishing industry,” he said.
“They are chasing online traffic by publishing popular news content which bares no resemblance to the BBC’s charter commitments and they are challenging subscription websites by offering commentary, analysis and long-form journalism.
“Vitally, by offering all of this for free, they are reducing the leverage of commercial publishers to challenge the platforms to offer a fair value for our content.”
Dinsmore added that, if commercial publishers had the same vast resources, the ability to publish everything for free, and the SEO strength to always rise to the top of Google, there would be a level playing field.
“But we don’t,” he said. “We have to make our journalism pay.”
Dinsmore urged the BBC to return to its “core public purpose of serving impartial news and content that is not well-served by the commercial sector”.
He added that closer attention should be paid to the BBC’s output and how licence fee money is being spent.
Click Bait journalism is not journalism and its harming all journalism when the BBC engages in it.
And isn't it interesting that The Times, is currently the most trusted media group in the Uk. The BBC has recently suffered a MASSIVE decline in its trust rating. I suspect the Guardian is also having an issue with this.
The Trans Issue is really showing up the problem in a BIG way. It is the perfect example of it.
Dominic Ponsford @Domponsford
David Dinsmore ' What makes people poo in public is not public interest journalism' - David Dinsmore @newsuk @pressgazette #journosummit18 - 'BBC must return to core public interest purpose'
And its interesting in how the public are responding to 'serious' journalism in a positive way, on this issue. How many MNetters have taken out Times subscriptions and Spectator subscriptions lately? Its paying.
Also coming out of the conference:
Becky Bocchetti @etctrainer
Who actually pays for news, then? ‘Younger audiences actually more willing to pay’ for news services than older audiences. . Why? Seems to be off the back of expecting to pay for @Netflix, @Spotify etc quality subscriptions. #journosummit18
Well thats an interesting one. Young people are happy to pay for online content. So click bait isn't necessarily THE thing going forward.
Press Gazette @pressgazette
“The Internet is no longer seen as some separate place where things aren’t paid for as in the real world.”
NewsworksUK @newsworksuk
We are seeing a rise and rise of subscription news; publishers are building fluid models with various options including premium, registered and micro subscribers says @DouglasMcCabe @EndersAnalysis #journosummit18
Press Gazette @pressgazette
“When will the platforms recognise the cost of quality journalism?” asks Sun digital editor Keith Poole. #journosummit18
The Sun’s Poole adds: “Data is a powerful tool in online journalism, but we have editors informed by print data not led by it... We’re a team of human algorithms if you like.” #journosummit18
So the importance a story, isn't just about the clicks. Its about the reaction to the story in addition to the algorithms.
Press Gazette @pressgazette
Luke Lewis of iNews: It’s not really been our experience that “Facebook traffic boom” is over. He also notes strength of news aggregators bringing traffic - big part of audience growth is figuring out those platforms and what works. #journosummit18
I am a great believer in the value of the BBC as a news source that is available to all, because if you make news only available to those who can afford it, you create both information poverty and create a void into which conspiracy theory and fake news can and will dominate. But yes you also need to properly fund good journalism.
I find the timing of the Guardian's about face, rather interesting in light of all this.
It very much suggests there are issues with the Guardian model - I note that the guardian has been well recieved over the Cadwalladar / Facebook revealations and this is where they have been getting a lot of praise and I suspect clicks and sales. You know, the heavy stuff, not the opinion stuff.
Press Gazette @pressgazette
Sarah Marshall, head of audience growth at Vogue asks editors globally to create audience "growth plans" including evergreen which is "really big for the Vogues"and planning around long-forms "which are what drive loyalty". #journosummit18
Hmm, the trans issue as a brand driver is not an ideal thing to build a long term loyalty base around. Its an area which alienates a core part of the guardian's natural base. The newspaper needs to have a broader appeal and work on its loyalty and trust issues.
Press Gazette @pressgazette
Emotive words and big numbers can help grab clicks to push content up the search results rankings. Longer, more in-depth content "definitely ranks better" but it isn't just about word-length, Luke Lewis, head of audience dev at iNews tells PG's #journosummit18
Wow. Thats unexpected...
This is ongoing, but I've got to nip out. If there is anything else interesting I'll stick it up.
This is HUGELY important, and significant imo.