I have been considering buying some period underwear for a while now and, having seen an advert for them almost every time I open my Facebook app I finally decided to purchase some Thinx pants.
Only I didn't go through with the purchase. Because their website has removed almost all trace of the word "girls" and "women" and replaced them with phrases such as "bleeders" and "people with periods".
I know this has happened relatively recently as I've been on their website fairly frequently, deciding on whether or not to buy from them. I can only imagine that they are doing this slowly.
I will not be buying any Thinx underwear now (I'm looking at WUKA, if anyone's interested) as I do not I identify as a "bleeder" but as a WOMAN.