I think we have to stick to clear messages with the public.
We need to distinguish those clear messages from the ones aimed at organisations and groups.
'Sex Not Gender' is a good case in point.
From my point of view this is a message that needs directing at public services and businesses, not individuals (unless they ask about the distinction).
Once you've looked at the sheer number of organisations in your area that have removed the word 'sex' and replaced it with 'gender', like I've done, you'll come to the conclusion that it is a monumental and different 'prong' of the campaign to roll-back self-identification and it must be aimed at Government departments.
The other risk of confusion comes from the issues around the erasure of lesbianism. I meet strong opposition from lesbians - mostly because they cannot accept the 'othering' of a minority group.
From my limited experience of discussions, this is the hierarchy of tested messages:
Agreement
- there's nothing wrong with a girl who doesn't feel girlish: what's wrong with being a lesbian?
- the misery of detransitioning
The 'So What? Not bovvered'
- the acquisition of the term lesbian by straight men
- the theft of lesbian history (eg the Stonewall movement's history being re-written so that some key lesbians have become transmen)
The Ones dismissed as hyperbole, twitter spats and not their lived experience:
That lesbians are being forced to accept sex with penis-holders.
From my limited experience about what works and what gains no traction whatsoever, I'd prefer material that will reach the intended audience but isn't mind-bogglingly complicated.
Sorry, another over-long post straight from the well of silence.