When my DH was a child, he had a list of chores to do before he was allowed to watch cartoons on a Saturday.
He had younger siblings so fed them, changed nappies etc. He joined something like scouts, where he learned to cook.
He lived in what we would probably call poverty. If he wanted something, he would earn money- e.g. Grow veg and sell it.
As a husband, a father, he absolutely broke the mould. He does all the housework, loves doing laundry- he hates folding and putting away, fair play, I do that.
He was up with the newborns doing the night time nappy changes. As soon as I stopped breastfeeding he took over the night shifts completely.
We have two tiny sons, who help him load the washing machine, help him sweep, clear weeds, vacuum etc.
I'm lucky. I know that. But we are determined that our sons will see the world the way DH and I do. That house work, paid jobs, childcare, is a team effort.
I don't know what the answer is to the bigger problem though. Yes, little boys will see their dads not pulling their weight- but they need to be included in all the chores, so they see it as normal and will be the generation who puts an end to this.