I couldn't get past the full page picture of him.
I've never seen that in a buzzfeed article - normally it's sensibly sized, or if full headers, they're illustrations.
I think a full page picture of yourself at the top of a whinging article about how people aren't doing what you want really says it all.
I do actually feel guilty about someone with the same name as me who was known by a shortening throughout her time at school with me (I was known by a nickname, a 3rd one of us, who was more popular, got the full name!) - speaking to her as an adult, it turns out she always hated the shortening as much as I did (and do) - but didn't feel brave enough to speak out (she does now, which is awesome of her!).
I do like JoshuWah though.. definitely better than Josh 