I grew up with it, and didn't think about it that much - there was Germaine Greer and Virginia Woolf on the bookshelf, but I was more fascinated by the naked torso swimming costume thing on the cover than what was inside. We were brought up learning to cook and clean and also to use household tools, and the only reason I didn't have my own tools was because there was always a workshop or back of landrover to supply them all, so I just picked up the things I needed the summer I built myself a bookcase out of boredom/lack of shelves.
My grandmother and great aunts had all had some sort of higher education and career, and it didn't occur to me to question whether they'd found it difficult at all, because it was what I'd been brought up with, so I didn't know it was actually quite unusual. My secondary school was all-girls, and we were definitely being brought up to be the business women and academics of tomorrow.
There were a couple of incidents at school and uni where people did seem to think we had to do something just because we were girls, and I did stand up and question it, without really thinking it through, I just didn't really get the whole, "You can't do that because you're a girl" thing. Also, it was standing up for some crap on a project with the boys school which was almost the only time my mother actually publically supported me.
But it wasn't till I was in work and seeing women not progressing as quickly as men, though they're just as capable, and seeing friends taking time out on maternity, because they got paid for months rather than just a couple of weeks on paternity for their husbands, and they were usually on a lower salary anyway, so economically, they didn't actually have a choice. And working in IT, which is often interesting, flexible and well-paid, and yet I'm often the only woman, and I've always been in the minority, which just doesn't make sense to me. Plus people always asking, "Miss or Mrs...?" and school friends changing names on marriage and assuming I must be a secretary rather than a unix techy because I'm female, and - and over time, I just because more aware that actually, my mother's generation hadn't actually fixed everything, and in some ways we were going backwards. And if not you, then who?