"The choice to wear what you like is the same. Each is pre conceived by the male ideology"
I thought about this for a bit and came to the conclusion that us women are imposing make-up, clothing, and heels on ourselves because we want to continue to look attractive to men. We also diet and try to stay slim like we naturally were in our late teens and early twenties for this very reason.
From an evolutionary viewpoint, it is entirely reasonable for men to be attracted the most fertile women/girls who have the best chance of a healthy offspring. That would be late teens and 20s, where girls have rosy cheeks, slim bodies, perky breasts, etc. This is what men find most attractive, and this is what we try to imitate with make-up, diets, etc.
This is not "male ideology" dictating us how to dress and be. We could stop trying to look younger, and let our age show with gray hair (no hair dye), pale skin and lips (no make-up), wear comfy track suits to go with our figure that naturally gets rounder as years go by. But then we would have no hope of competing with younger women, and most of us just can't let that happen.