I think we need to remember the links between poor health and social inequality. Eating a healthy diet and exercising can be very difficult if you are poor.
I think this comment sums up the problem with Oliver's approach:
"Obesity is absolutely preventable. In fact, if we get rid of "poverty, racism, fat hatred, food deserts, lack of safe outdoor spaces, corn subsidies, (and) meat subsidies" the so-called obesity epidemic, and the media-associated epidemics of diabetes and heart disease, will vanish and we'll live in a world where some people are fat and some people are not and most people are just healthy.
So, Jamie Oliver, you're starting a shiny new campaign to end poverty and racism? To bring healthy options to food deserts, to reduce crime and institutional apathy so kids will have safe parks to play in outside? You're championing small family farms that grow a variety of foods, and grass-fed and pastured meat options at affordable prices while ending the corn subsidies that keep fatty meat and chemical sugars at our fingertips?
You're going to put arts and theatre and music programs back in schools to give kids things to be passionate about, build community resources so that kids and adults both have access to local networks of activities and support?
You're going to revamp the advertising industry to end unrealistic images of human expectation, so that we have honest and normalised ideas about what a healthy body is, and we learn to accept and love who we are?
Fabulous, sign me up, I will do whatever I can to...wait, you're just going to shame fat people for not eating the way that works best for your metabolism and maintaining an activity level suited to your lifestyle, while clucking your head sympathetically and condescending to those living without your advantages?
Yeah, fuck you too then, Jamie Oliver. "
Also, I agree with Liss's point that it is wrong to want fat people not to exist anymore. In fact it's really bloody creepy.