'At least the headline wasn't women waste billions of litres of water by using dishwasher/washing machine half full.
That message will come one day, it's only a matter of time. It's part of the progressive, green sustainability agenda. Livingstone advised us not to flush after each visit to the toilet. Soon we will be told fridges are verboten.
This message is to create more 'water conscious' progressive citizens.
?We?re not saying women shouldn?t remove hair from their legs. We?re just asking them to do it in a water- conscious way.?
'Richard Aylard, director of sustainability for Thames Water, said: ?Come rain or shine, water should never be wasted.
?It may seem like it?s always raining, but we?ve had below average rainfall across our region for nine of the past 12 months, while drought has been declared in other parts of the UK. Our research proves the majority of people have a ?water conscience?. We now need to help our customers use even less of it.?
Everyone is on message. It is hoped that the public will become more progressive, green and 'water conscious'. It's a step by step education programme. It will probably eventually get to dishwashers and fridges and toilets. It's green, it's about turning back the clock.
Of course, nobody mentions the amount of water that leaks out of the water companies pipes, because that is not about educating the public, turning back the clock and turning the screw on the public.
www.dailymail.co.uk/femail/article-2030223/Women-shaving-legs-waste-50-BILLION-litres-water-year.html
www.guardian.co.uk/environment/blog/2011/aug/26/water-conservation-women-shower-shaving