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Feminism: Sex & gender discussions

How lovely are your armpits?

68 replies

Insomnia11 · 03/05/2011 14:58

Anyone else pissed off by advertisers' constant need to cause paranoia and fear to sell their products?

tinyurl.com/4vkvfvo

www.guardian.co.uk/lifeandstyle/2011/apr/29/underams-beauty-industry

Because apparently, 100% of women don't like their armpits. (Who do they ask?) And if you have lovely armpits, it makes you feel confident and every success in life will be yours. FFS.

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Insomnia11 · 03/05/2011 14:59

Anyone else pissed off by advertisers' constant need to cause paranoia and fear to sell their products?

tinyurl.com/4vkvfvo

www.guardian.co.uk/lifeandstyle/2011/apr/29/underams-beauty-industry

Because apparently, 100% of women don't like their armpits. (Who do they ask?) And if you have lovely armpits, it makes you feel confident and every success in life will be yours. FFS

Let's try that again with the links button ticked.

OP posts:

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Oakmaiden · 03/05/2011 15:07

MY armpits are lovely and, um, hairy....

Did you want a philosophical discussion about it, or did you really just want to know about my armpits???

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ShatnersBassoon · 03/05/2011 15:13

They're as wondrous as my groins. I didn't know they were supposed to be lovely.

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SybilBeddows · 03/05/2011 15:13

Mine are lovely too. And hairy!
They certainly didn't do their survey on here....

and yes, it is annoying.

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SueSylvesterforPM · 03/05/2011 15:13

my are as hairless as a toddlers well, shaving stubble. what do they mean by nice armpits ??

did anyone see crimson petal & the white I kept gettign flashes of her armpit hair & thought 'Ooh, ' everytime wierd how subconciously its instilled.

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BitOfFun · 03/05/2011 15:15

I remember a thread in Style and Beauty about someone worried about this once. I got short shrift when I told her to have a word with herself.

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DooinMeCleanin · 03/05/2011 15:15

I don't often notice them tbh. Am I meant to?

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nethunsreject · 03/05/2011 15:17

ooh, those dove ads drive me nuts.

I like the gruniad article.

Fwiw, my armpits are lovely Wish they had surveyed me.

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DooinMeCleanin · 03/05/2011 15:18

I wonder how they word the question. How many people would answer yes to "Are your armpits sexy?"

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SueSylvesterforPM · 03/05/2011 15:18

Why didnt we get this instead of the census haa, it was probably less invasive. (!)

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fuzzywuzzy · 03/05/2011 15:18

Mine are fab thank you for asking!

I find it hard to get worked up over ad campaigns. K never ever take any notice of them (unless they involve chocolate).

The only ad campaign I remember is the one with the naked man with a stilettoed foot hovering suggestively above his bum and the words 'put the boot in'.... I have no idea what the ad was for but I remember the billboards very clearly! Prolly says a lot about me

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ElephantsAndMiasmas · 03/05/2011 15:21

Fucking gawgeous.

Well, they're just kind of joiny bits where my arms join my torso. I never knew they were supposed to be sexy. I will make sure to wear a long sleeve top with cheeky peepholes over the relevant areas next time I'm out on the town.

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BeakerTheMuppetMuppet · 03/05/2011 15:23

i would say i've never asked them

surely as long as they don't smell bad that's all that matters?

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Insomnia11 · 03/05/2011 15:26

I particularly detest Dove as they're "Oh we're right so on having models of all shapes and sizes in our posters" then their next step is to attempt to make women paranoid about their armpits.

I wonder what part of the body is left for them to target? Noses? Here have this nose-minimising creme.

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SybilBeddows · 03/05/2011 15:27

women don't worry about their noses anything like as much they used to - in lots of books from 1920s onwards they're obsessive about having shiny noses and keep on powdering them.
they could bring that back

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ElephantsAndMiasmas · 03/05/2011 15:28

My mum still thinks her nose is the worst part of her body. It's just a normal nose ffs.

I vote kneecap paranoia.

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SybilBeddows · 03/05/2011 15:33

I think women should worry about the relative lengths of all their fingers and go and get them trimmed/stretched if they are not exactly right.

the ads could say something like 'Worried about unsightly empty bits in your gloves?'
and 'I turned my fiance down three times because I knew the ring would draw attention to my hideous fingers, but now after £70000 worth of finger correction surgery I can finally say yes!'

you can have it done one finger at a time if you can't afford all of them. Then when everyone has had it done they can change the correct proportions and we will all have to have it done again!

I am an evil genius.

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SybilBeddows · 03/05/2011 15:33

and obv if you want to wear sandals you will have to have your toes done as well

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TimeWasting · 03/05/2011 15:35

I like my nose. I sometimes wish I had a nice big one though.

My armpits are lovely, especially now they are getting hairy as of this week.

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SueSylvesterforPM · 03/05/2011 15:36

My mum still thinks her nose is the worst part of her body

I have nose paranoia too lol I got shot in the nose so im like 'oh what I used to be' which is probably exaggerated.

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colditz · 03/05/2011 15:39

What?

I cannot recall over giving more that 7 second's thought to my armpits, which it the ocmbined time it takes me each day to wash, shave and deodorise them.

Apart from that, they are just there.

The ONLY bugbear I have about my body is that I am too fat. I am 3 stone overweight and if I don't get it off I'm going to inherit type 2 diabetes. My face, limbs, skin, hair etc is just fine.

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ShoutyHamster · 03/05/2011 15:41

Mine are incredible

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EvenLessNarkyPuffin · 03/05/2011 15:42

Is this the advert with the 'We gave women bells to wear'? They lost me there the patronising shits. I'm not a fucking cat.

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Ormirian · 03/05/2011 15:42

Don't call them armpits! They are underarms.

According to my deoderant

And also according to my deoderant they will now be beautiful

I asked DH if he thought they were more beautiful. He told me he hadn't noticed.

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SybilBeddows · 03/05/2011 16:29

I love this bit, from Insomnia's first link:

'One in three, meanwhile, said they feel more confident when their pits are in good condition, leading Mr. Dwyer to say, "How do we give them that confidence?"'

these guys are such philanthropists! They give us so much confidence!

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