I don’t think the price will come down. It doesn’t need to. I reckon even the people complaining that they won’t pay £300, actually most of them will try to find a way if they can.
Demand hugely outstrips supply, and as more people hear about others successfully losing weight, then they’ll want to join in. Somebody somewhere must have worked out that £200-300 is about market rate, but given how desperate people are to get hold of it, it’s obvious that they could charge more.
Having said that, hopefully they hold at these prices and this is part of a long term strategy to do with people needing ozempic for life. £2,400- £3,600 a year seems at the top end for someone to maintain weight rather than lose.
I could justify £500 for a pen now but couldn’t justify that for life. I wouldn’t be so motivated to pay once I was at goal weight. It definitely feels like a fat tax!
However, I might be being naive about being able to maintain without it. I never have in the past. Loads of us will probably pile the weight back on without ozempic.