I disagree as they didn’t do any ‘royaling’ for the first few years after they flounced.
It was all 100% commercial media projects which involved rejecting and smearing the BRF and escalating their victimhood narrative.
When they had exhausted that narrative thru OW, Spare, NFs etc which were all high uptake - they assumed that their next projects, non BRF associated (Spotify, NF docs, As Ever, WLM etc) would ride the crest of that wave because they were exceptional individuals and innately sufficiently talented to produce, present and found, media and retail empires from scratch with zero experience. Grandiose and delusional.
Now that these opportunities have been withdrawn from them or collapsed due to their ineptitude they have to get back to ‘royaling’ to try to gain profile etc to flog UPFs and tat online as this is their only income stream.
Their recent ‘breaking the rules’ narrative and refusing to acknowledge KC3 speech whiffs of very deep bitterness with a further tantrum like flounce ie a narcissistic rage after being told repeatedly ‘No’ and ‘to work within the guidelines’.
They must be so desperate for money now and have reacted to this consistent boundary by kicking it in.
The tantruming toddlers are now tantruming and defiant teenagers. Fascinated to watch their public and personal meltdown in this next chapter of their grotesque pantomime.