This stood out from the article:
"Sarandos was so ‘all in’ with the couple that he even allowed Harry, Meghan and her family to stay in his $34 million (£26 million) home in Santa Barbara when they bought their own huge place in Montecito"
If Ted made decisions to over-allocate Netflix resources based on his personal relationship with H&M, then it is increasingly a problem for him, as the Netflix Board of Directors will deeply question his judgement in handing such a generous contract to two individuals with no industry track record.
Ted has 2 more problems: 1) he is not the only Netflix CEO and 2) technology is rendering his areas of responsibility increasingly irrelevant.
Netflix has two co-CEOs, Ted Sarandos and Greg Peters. It is an unusual arrangement and a costly one for shareholders. AI is radically reducing the need to manage content, marketing, legal, communications, and publicity side of the business which fall under Ted's purview. Greg's responsibilities include product and tech, advertising, human resources, finance, and gaming...which will only become more important, particularly tech, over time.
If you have an AI generated star, well what use is Ted given that an AI construct does not require schmoozing and additional AI can create and develop any necessary marketing campaign. Bearing in mind there are already AI instagram influencers such as Aitana López who have garnered a significant following.
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