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The royal family
Guttted · 15/01/2026 22:44

tobesuretobesureagain · 15/01/2026 21:08

Someone happened to post this on another totally different group I belong to. She lives in California and was excited to see this in Walmart - maybe Meghan will be there next tied up with Betty Crocker?

Yes I understood that NF had loads of Bridgerton merch for sale online - seems that its now expanded its reach and gone mainstream to supermarkets. Maybe this was the original NF trajectory for WLM / AE? Think they said AE products would be stocked in their NF stores? That hasn’t happened tho. And NF have binned their contract - so it’s a case of what could have been?

However Bridgerton is a creative masterpiece of writing, directing, acting, distribution which has had a huge following and impact on people the world over due to the quality of the show and the fantasy it leaves. Nothing that WLM come even come close to.

Lunde · 15/01/2026 23:18

Guttted · 15/01/2026 22:44

Yes I understood that NF had loads of Bridgerton merch for sale online - seems that its now expanded its reach and gone mainstream to supermarkets. Maybe this was the original NF trajectory for WLM / AE? Think they said AE products would be stocked in their NF stores? That hasn’t happened tho. And NF have binned their contract - so it’s a case of what could have been?

However Bridgerton is a creative masterpiece of writing, directing, acting, distribution which has had a huge following and impact on people the world over due to the quality of the show and the fantasy it leaves. Nothing that WLM come even come close to.

I think that this is another example of Meghan missing the boat because she didn't have her supply chain sorted and her products were not ready to go.

The products seem to be marketed in a similar way by marketing British traditions and afternoon tea-type products.
Bridgerton with scones and Victoria sponge mix (despite the historical conflict)
Meghan with shortbread mix, teas and jam/spread, honey, pancakes(?) and the flower sprinkles

Meghan announced her intentions (then called American Riviera Orchard) in March 2024, but then decided to rebrand to As Ever in February 2025 with her online shop finally going live in April 2025. Whereas Bridgerton had their stuff in the shops in January 2025.

I also think that Meghan's products turned out to be less exclusive than the original PR - basically selling factory produced, drop shipped goods in fancy packaging whereas Bridgerton didn't hide that you were buying a standard baking mix.

I also think that As Ever's marketing was pretty confused as I was never sure who her target buyer was. The focus seemed to be on the expensive packaging rather than the product. But was she aiming for the occasional gift purchase market? - but this didn't seem to fit with the industrial product rather than - say - locally produced, organic or unusual flavours etc. However the expensive fancy packaging didn't seem to be targeting regular, weekly/monthly, supermarket buyers as the Betty Crocker/Bridgerton products did. Her initial launch seemed to sell out to journalists, influencers, Instagramers and Tik-Tokers who flooded the internet with "reviews" but didn't appear to be a source of repeat business.

Since then As Ever just seems to have thrown random products into the mix - a few wines, (wickless) candles and bookmarks. Then the odd decision to launch the gift boxed honey/mint tea/bookmarks in mid January - was it supposed to be a Christmas gift idea that didn't arrive/wasn't ordered in time? Or was it repackaged surplus stock?

Raisondeetre · 15/01/2026 23:34

I think she just thought she could flog any old crap and people would buy it just because she’s married to Prince Harry.

Vitriolinsanity · 15/01/2026 23:43

Dearg · 13/01/2026 07:52

Screw that, Balmoral way too close to home for me. Fine if she helicopters in and stays on the estate, but we don’t need them visiting us plebs in the surrounding area.

Can imagine it now, Meg writing inspirational messages on turnips and potatoes to distribute to the poor…

Yeah, sorry Dearg. My plan does look like you’re going to be taking one for the team. Is there anything we can do to make it up to you?

andIsaid · 16/01/2026 00:35

Raisondeetre · 15/01/2026 23:34

I think she just thought she could flog any old crap and people would buy it just because she’s married to Prince Harry.

Wait - I thought she sold around $25+ million dollars worth of jam/spread or what ever it is.

At least, that is what the newspapers were running this weekend.

That seems like good sales to me - even though I am not in sales and really would not have a clue what makes good/bad sales. 😂

However, 25 mill does seem robust.

myrtleWilson · 16/01/2026 06:55

surely if As Ever had sold nearly 1 million jars of spread generating £26m of sales, Meghan would have led with that story with Bloomberg? “Excited to break through our challenging target, trajectory has given me scope to enter into bricks and mortar space - keep eyes peeled for an announcement on that shortly” etc.
However the 828000 jars of spread appeared to be retrofitted to the website glitch revealing stock levels. Plus pace of spread sales during the time when website glitch was exposed didn’t appear to match pace needed to generate those sales levels - were eager buyers suddenly replete with spread or was it some quick Meg-maths as another poster aptly described.

MrsLeonFarrell · 16/01/2026 07:14

myrtleWilson · 16/01/2026 06:55

surely if As Ever had sold nearly 1 million jars of spread generating £26m of sales, Meghan would have led with that story with Bloomberg? “Excited to break through our challenging target, trajectory has given me scope to enter into bricks and mortar space - keep eyes peeled for an announcement on that shortly” etc.
However the 828000 jars of spread appeared to be retrofitted to the website glitch revealing stock levels. Plus pace of spread sales during the time when website glitch was exposed didn’t appear to match pace needed to generate those sales levels - were eager buyers suddenly replete with spread or was it some quick Meg-maths as another poster aptly described.

Yes. If Meghan had really sold that volume in one year she wouldn't need to speak in all those elusive sentences, she would have something concrete to say. Plus all the trade papers and websites would be writing endless articles about her business and how others could copy her model.

andIsaid · 16/01/2026 13:43

As I said - I do not work in sales or any sales related area.

I thought I could trust the Times.

Ugh, another one bites the dust...

NellieJean · 16/01/2026 14:02

We can only pray. At a time like this we need Meghan to get us through these terrible times.

BemusedAmerican · 16/01/2026 14:06

My local Target is selling Bridgerton body wash, as a collaboration with Dove. It has elaborate packaging and scents like bergamot. Not sure how it's selling.

Ohpleeeease · 16/01/2026 14:51

andIsaid · 16/01/2026 13:43

As I said - I do not work in sales or any sales related area.

I thought I could trust the Times.

Ugh, another one bites the dust...

The Times often lifts things from the Daily Mail. So ask yourself, “do I trust the DM?”

Ohpleeeease · 16/01/2026 14:58

I hope she has sold in the millions (though I doubt it). If she has a successful business maybe she’ll find something for Harry to do. At the moment a number of sources say he’s lacking purpose and direction. Perhaps she’ll give him a job on her board so he can stop royalling about.

Guttted · 16/01/2026 22:58

Ohpleeeease · 16/01/2026 14:51

The Times often lifts things from the Daily Mail. So ask yourself, “do I trust the DM?”

I’ve seen DM ‘stories’ / angles lifted directly from here frequently. Even in the most recent days. It’s like deja vu some days - our speculations / opinions are writing the lazy journos copy !

BemusedAmerican · 17/01/2026 12:07

Ohpleeeease · 16/01/2026 14:58

I hope she has sold in the millions (though I doubt it). If she has a successful business maybe she’ll find something for Harry to do. At the moment a number of sources say he’s lacking purpose and direction. Perhaps she’ll give him a job on her board so he can stop royalling about.

Maybe he can sort out African Parks. He is still on their board.

Ohpleeeease · 17/01/2026 12:10

BemusedAmerican · 17/01/2026 12:07

Maybe he can sort out African Parks. He is still on their board.

What a good idea!

tobesuretobesureagain · 18/01/2026 11:34

Maybe Meghan is coming to the UK to team with Primark ? If it's good enough for Bridgerton?

Will Duchess Meghan return to the UK this year?
Noodledog · 21/01/2026 15:21

Ohpleeeease · 16/01/2026 14:58

I hope she has sold in the millions (though I doubt it). If she has a successful business maybe she’ll find something for Harry to do. At the moment a number of sources say he’s lacking purpose and direction. Perhaps she’ll give him a job on her board so he can stop royalling about.

I mean, he's the father of two young children. He could try providing them with the happy and secure childhood he feels was denied to him rather than spending weeks away from them, obsessing over decades old grievances in court cases.

Laserwho · 22/01/2026 13:56

Meghan is selling the same products as the king hoping to jump onto the bandwagon. Difference is the king produced high quality products and names the source, Meghan produced factory shit. The king sells it far cheaper. The king is respected and has worked hard for the country. Meghan is a z list actress who nobody in the UK new about before the engagement

PurpleLovecats · 22/01/2026 13:59

I wouldn’t if I were her, why would you return somewhere where there is so much dislike thrown at you and so many unhappy memories?

chunkyBoo · 22/01/2026 14:17

I think she’d LOVE to get the chance to slither around the royal palaces and get herself snap shots for her PR. No doubt she’d have photographers picking out a raft of pix to spin her fairy-fails royal life for her to try to desperately make some cash with.
She’d certainly be boo’d by the British public if she dared set a fancy shoe, bought by someone else’s dollar, out and about
so in general, no I think it’s a terrible idea she comes to the uk

Mylovelygreendress · 22/01/2026 14:24

chunkyBoo · 22/01/2026 14:17

I think she’d LOVE to get the chance to slither around the royal palaces and get herself snap shots for her PR. No doubt she’d have photographers picking out a raft of pix to spin her fairy-fails royal life for her to try to desperately make some cash with.
She’d certainly be boo’d by the British public if she dared set a fancy shoe, bought by someone else’s dollar, out and about
so in general, no I think it’s a terrible idea she comes to the uk

I don’t think for one minute that Meghan (or Harry ) will ever again be given a free rein to wander around Royal residences .

tobesuretobesureagain · 22/01/2026 15:58

Noodledog · 21/01/2026 15:21

I mean, he's the father of two young children. He could try providing them with the happy and secure childhood he feels was denied to him rather than spending weeks away from them, obsessing over decades old grievances in court cases.

Yes it does seem like he has spent so much of their young years following his grievances. It's quite sad really.

MrMischief · 24/01/2026 18:21

I, for one, wash my hands of her weirdness.

MrsFinkelstein · 25/01/2026 09:50

MrMischief · 24/01/2026 18:21

I, for one, wash my hands of her weirdness.

First Dates Rte GIF by COCO Content

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Raisondeetre · 25/01/2026 10:29

tobesuretobesureagain · 22/01/2026 15:58

Yes it does seem like he has spent so much of their young years following his grievances. It's quite sad really.

I feel incredibly sorry for their children. If H thought his own upbringing was so toxic I can’t imagine why he would want this sort of family dynamic for his own children.