‘“she was ahead of the curve with The Tig”
On the contrary. she was waaay behind in the blogosphere, she started her blog in 2014, which was generally when the blog died a death.
She has never been ahead of any curve.
wikipedia
By 2001, blogging was enough of a phenomenon that how-to manuals began to appear, primarily focusing on technique.
In 2004, the role of blogs became increasingly mainstream.
By 2004-2007, blogs started focusing on specific interests, with lifestyle content emerging as a key genre, particularly in regions like Malaysia, notes this Academia.edu PDF.
- Late 2000s - 2010s (Explosion & Commercialization): Lifestyle blogs, often run by women, truly broke through, blending personal narratives with commercial potential (advertorials, affiliate links) and becoming highly profitable niches, attracting broader audiences and becoming a significant part of the digital landscape.
In 2010, the "golden era of blogging," lifestyle content often overlapped heavily with fashion and personal style
Several blogs achieved significant popularity and recognition, often being featured in major publications like Time and Forbes.
2014 (when Meghan started her blog) and after. The evolution of social media and the speed of people reacting to posted content led to increasing declarations of the death of the blog, even as it was acknowledged that what came after would contain a lot of the same DNA as the blog