Agree with @BemusedAmerican about the ludicrous nature of H&M security in NYC. I hope to goodness we don't see this replicated in the UK. Bespoke arrangements fine. For a private person visiting their family I reckon they can be just fine.
Anyhow I just reread the Times article referenced upthread about advice for H&M I thought it was great - but on second reading this I think they really really should take on board "To both of you, I say: Instead of just showing up to collect humanitarian of the year awards, try doing actual humanitarian work. "
Amen to that . You are not players on a world stage - yes you get lots of publicity , but don't represent anyone but yourselves, and Archewell Philanthropies , well , the Gates Foundation , it aint.
I don't know what 2026 will bring for them but they are , to my view, becoming increasingly Ruritanian parodies of themselves. & whilst I have no training , qualifications or experience in PR , I would say, as a layperson , not all publicity is good publicity.