It interesting that to me that the dynamics and positioning of the two couples relative success / image has changed over the years.
Arguably MM arrived in the RF and presented as much more glamorous, articulate, sophisticated, open, experienced, and confident than KM at that time. I was struck by the difference at the fab4/headstogether press conference and impressed at that moment by MM.
Then the fab wedding, glam events / ceremonies and the hope that MM could bring some representation and inclusion for diversity.
As a couple they were immensely popular with the public. Then they decided to harness this and try HIHO to generate $$$$ and A list Hollywood status. They achieved the first bit with all the deals they struck, they were still popular and well on the way to the Hollywood A list status (even if they weren’t quite there already). They just had to keep smiling and delivering. So it surprises me that they seemingly got what they wanted the $$$$, the status, the deals, sunny Cali - and the shock to all was the next thing we saw of them was the bitterness, the anger, the contempt as spewed out via OW, NF and Spare. Why weren’t they happy and buzzing having achieved everything they ever wanted (including 2 children by then). It was a shock and confusing to see the vitriol, bleating, victim stance, finger pointing and lies. So they undid the positive glam image they had created and traded on and revealed a toxic brittle reality. They didn’t deliver on the production deals (no surprise as neither had any previous experience etc) and Hollywood A list and didn’t want to be associated with their tarnished brand. So they have squandered the lot - the image, the goodwill, people’s hopes for them, the deals etc. It really is a unique case study in the rise and fall of reputation.