As ever launch

[AtIusvue]

Launches tomorrow.

So we will find out the prices and how the products will be sold

I think the sauce/spread thing is just another fiasco among the dozens so far. And the taste. Frankly it could have been produced with a different ingredient and she’d have popped up to say that she was suddenly inspired by the flavours of apricot/cheesecloth/rosemary. It’s all nonsense. She thinks we’re fools.

Yup!

Well she’s at least consistent in her duplicity!
but just to collate.
this is where it all began…..
ARO strawberry jam
jam is her jam
As ever raspberry spread
but not really a spread , too loose , too runny , too sweet, taste strongly of lemon.
🤷‍♀️

I'd have called it anything at all rather than called it 'spread'. For someone of my years it evokes margarine and other low-cost alternatives to the 'real thing'. I can imagine the branding discussion taking place in The Apprentice, with Karren Brady and Tim whatsisname looking appalled as the team say enthusiastically 'yeah, SPREAD! We'll call it spread' 😬

WHY isn't she being advised properly?
And I really mean this, no sarcasm intended. The following are just everyday things that would flag up, would be critically reviewed in product development, marketing, branding etc.

Come on surely if pointed out, these areas would jump out like red flags. I dont believe M overruled what she was told, it's so blatent to see, especially the ARO trademark etc.

ARO - trademark...so much here that was wrong. This is a specialist area and would have been researched and looked at in detail.

The As Ever logo...almost identicial to the Majorcan logo. It's chrystal clear to see. She could have made it so much her own.

The jam/spread isn't either of thrse descriptions...it's so thin you cant spread it, surely it would have been tested and flagged up. Were the team, development even happy with the pouring consistency? The ARO was a jam, wasnt it? Did we see any of it spread or spooned when it launched with her celeb friends first time around?

Also, surely organic lemons would flag up people will say 'what about the raspberries', as thats the main ingredient etc.

Honey ordered, paid for, now not available...why hasn't the systems picked up the stock availability or lack of it etc.

I just dont buy she would do just do it her way no matter what...the above really are simple everyday flags.

It's coulis. Nothing wrong with coulis, call it that.

It actually seems to have half decent ingredients (I was kind of expecting half a ton of apple puree to one raspberry) but that positive is now lost in the Unspreadable Coulis Fiasco.

My granny’s raspberry jam was legendary as was her strawberry and to this day I’ll eat shop bought strawberry jam but I haven’t had raspberry jam since she died 25 years ago. Her big press in the lobby was like a tardis and probably your granny was the same, she’d supply us from one summer to the next with everything she made in the summer.

I am sure people try to advise Meghan but will she listen ?

Im not buying that...that spread is literally runny why would she think that was ok when it had beem spoken about it being jam...starting with my jam...jam is my jam etc.

Surely she'll have to be open about the provenance of the honey?
Isn't that a big thing with honey?

Won't people be expecting it's from montecito hives?

Neither of my Scottish grannies made jam 😢. I guess it was hard to get your hands on raspberries if you were living in a tenement in Glasgow!

I am surprised there is both a strong taste of lemon and a problem with setting. The lemon being added to aid the setting.

A big fat slice of plain loaf spread with butter and then raspberry jam on top - a slice of heaven!

That's interesting and I agree. I wonder what our American posters assume with a " spread" ?

It looks a bit thicker than a coulis, but definitely a sauce not a spread. It actually looks like it goes quite well with the pancakes, if served with ice cream as well.

My family lived in the tenements of Dundee for generations after coming from Ireland to Glasgow in 1843 where they settled for a few years before moving on. And I can still remember as a child going to visit my great granny who still lived in the tenement where she’d brought up her family of 12. It was probably the early to mid 60’s and most of the building was by then taken up by the family. I can still recall the outside toilets and if my great grannies was in use I’d run down the stairs to my aunties or long the plattie to another aunty to use theirs. It was my grandparents who were the first in the family to have council house though, it must have been in the late 60’s and it was a brand new house on an estate built especially for people who were supervisors or above at work. My grandad was a supervisor in the Cash, the NCR, and worked there all of his life. My parents were the first in the family to buy a house when I was about 11 and prior to that we lived in council housing. But it’s funny how things work out because when my parents divorced I was about 14 and me, my mum and my sister ended up back in a renovated tenement building 3 closies along from where the family had started in life back in the late 1840’s. We still had an outside toilet as well as a WC and wash hand basin. The kitchen was a scullery that had a cooker, a gap to stand in and a small sink with water heater above it. We didn’t have a bath or a shower and we’d take turns having a cats dicht at the sink in the morning and a flannel bath using a plastic bucket in the evening. We’d have a bath at my grandparents once a week. We had a living room and one bedroom that we shared and we each took a turn at sleeping in beside my mum each night. Life was good.

Berries were easily available in Dundee because they grew just a couple of miles outside of town. But Ive always thought Ayrshire was as famous for berries as it was tor tatties.

I do wonder if the pre recorded Lemonada podcast series which launches tomorrow is going to backfire on her.

What a delight it was. But so was a spoonful of it in homemade stovetop rice pudding.

You can get a loaf of plain bread in Tesco, even as far away as Swansea, and I shall be having some in a couple of weeks when I’m back for Easter. Plain bread and butter and Markies strawberry jam. ❤️

Just a correction - it launches on Tuesday.

She hasn’t posted on insta the last two days has she?

Seems to have gone quiet. I’m sure she will be back with something tomorrow for the launch of the podcast.

I don’t think the podcast will be anyway interesting- it just her friends- she’s hardly going to be asking probing questions and we know she can’t keep a story straight about her own life/business….so all in all, we will be none the wiser.

Just another tick box exercise. I doubt she will be getting much money for this- it’s mainly the exposure she wants.

Also, I’m surprised (not suprised) we haven’t hear more about the products. I’d have expected people would have received their deliveries by now.

Have and influencers or celebs posted anything yet?

Do we know who she interviewing for the podcast?

I expect someone is doing some sums now to forcast demand for the As Ever products and the marketing will reume only once these are ready.....would be bad if there was another marketing push now generating an ever greater backlog if there are no products availabe.

. Next ....

Courtesy of People magazine:

"We're diving into the highs — and the lows – and the kind of advice that turns small ideas into billion-dollar businesses," Meghan continues. "And of course, we're going to get some girl talk!"

"And through it all, I'm building a business of my own, and getting all sorts of practical advice along the way that I'm very excited to share with you. So join me for Confessions of a Female Founder from Lemonada Media, which by the way, is also female-founded. Launching April 8, wherever you get your podcasts," she says in the preview. "Let's do this, ladies."

She is excited to share with us her practical advice on building a business 😬

I can't believe the drivel that comes out of Meghan's mouth. Come on ...