I guess there is no way at this point, she can publicly come out and do a Mea Culpa especially after the breathy explanation of why ARO failed.was rebranded.
If it wasnt' for ARO collapsing, the Netflix trailer getting laughed out of the room, the disaster tourism, the Invictus crazy PDA's, I think the right PR move would have been to come out and admit "we totally messed up, we didn't realise we were encroaching on a small family brand, the logo is a pure coincidence, we understand why people are unhappy about it, we will rectify it, bare with us as we sort it out" obviously to be written in perfect PR language.
Unfortunately, most people are of the opinion she did know the name belonged to another company and didn't care, took advantage knowing it was not trademarked, just didn't give a crap about the business owners behind it.
I think what is really sad is their innocent kids are now part of this whole unsightly mess and media backlash.