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The royal family

As Ever #2 Whatever

1000 replies

PrettyFlyforaMaiTai · 19/02/2025 15:54

I noticed the old thread is almost full so thought we could start a new one to carry on the discussion about the rebrand and merching.

Are you an ‘As Ever’ or ‘Whatever’?

link to the old thread: www.mumsnet.com/talk/the_royal_family/5277002-as-ever

OP posts:
Thread gallery
25
Thedom · 20/02/2025 14:39

I guess there is no way at this point, she can publicly come out and do a Mea Culpa especially after the breathy explanation of why ARO failed.was rebranded.

If it wasnt' for ARO collapsing, the Netflix trailer getting laughed out of the room, the disaster tourism, the Invictus crazy PDA's, I think the right PR move would have been to come out and admit "we totally messed up, we didn't realise we were encroaching on a small family brand, the logo is a pure coincidence, we understand why people are unhappy about it, we will rectify it, bare with us as we sort it out" obviously to be written in perfect PR language.

Unfortunately, most people are of the opinion she did know the name belonged to another company and didn't care, took advantage knowing it was not trademarked, just didn't give a crap about the business owners behind it.

I think what is really sad is their innocent kids are now part of this whole unsightly mess and media backlash.

Mylovelygreendress · 20/02/2025 14:39

Wonder where all the posters are who used to insist H and M are living their best lives ?
I actually think Harry would love to be back here maybe not full time but certainly more than fleeting visits to attend court cases or funerals.

Uricon2 · 20/02/2025 14:40

workshy46 · 20/02/2025 14:35

They can't go off the radar even if they wanted to. They have to earn and earn big to afford even the security. I'm sure he would like to beyond the odd event. Even if she wanted to, which is v much doubtful, they can't. This is it, they have to keep earning their keep. Property taxes , upkeep, the security. Even if they spent nothing else would amount to about 7 million a year let alone all the staff.

A major downsize and a more realistic look at their security needs would cut costs because you're right, their current lifestyle is unsustainable without massive amounts of cash coming in regularly.

I think an income/outgoings spreadsheet for the last 5 years would be very interesting.

Mylovelygreendress · 20/02/2025 14:41

Serious question- do they actually need security guards 24/7 ?

Thedom · 20/02/2025 14:42

Mylovelygreendress · 20/02/2025 14:39

Wonder where all the posters are who used to insist H and M are living their best lives ?
I actually think Harry would love to be back here maybe not full time but certainly more than fleeting visits to attend court cases or funerals.

Oh god, don't draw them on us again !

IcedPurple · 20/02/2025 14:45

Mylovelygreendress · 20/02/2025 13:50

So what do they do ?
Clearly they need a high income to support their lifestyle. I read that their security costs $3 million a year ( I have no idea), they have domestic staff plus “ business” employees who all need paid .
So what would the PR experts on here suggest ?

As I said above, I don't think their 'lifestyle' is all that impressive. The private jets and clothes will probably be paid for by someone else. They don't go on lavish holidays or host glamorous parties. I'm also not convinced their security bill is as high as they want us to think, because they are not as important as they want us to think. I also wonder if they have that much 'staff' because everything they do seems incredibly amateurish.

That said, I'm not sure where big money will come from going forward. They've already spilled the royal tea and that is their USP. They may well have to downsize in the future.

jeffgoldblum · 20/02/2025 14:47

If they sold the house and moved to a cheaper country ( yes I know!) , then they could afford the lifestyle they want , but although I think Harry might tolerate this Meghan would not,

She craves the fame and limelight, in marrying Harry she finally achieved everything she had been working towards her whole life, to give it up now would be unthinkable for her.

I do actually feel bad for the total shit show she's now experiencing but then I remember what she's done to others in her pursuit of fame , all of this is self inflicted had she dialed it back just a small bit this would not have happened.

prelovedusername · 20/02/2025 14:48

IcedPurple · 20/02/2025 12:37

There's a lot of talk about their 'lifestyle' but to me it doesn't seem that great.

Yes they travel by private jet but that's just a posh way of getting from A to B.They don't seem to go on many luxury holidays or glamorous parties. Her clothes are mostly by mid range designers and are probably given to her for free. Quite a step down from the custom couture she wore as a royal. Yes, they have a big house in an exclusive area but it all seems a bit soulless.

Good point. There are employee costs though. Unless they have a load of interns.

AtIusvue · 20/02/2025 14:49

I think in the end, she could go back to using the name ‘The TIg’

Its a name associated with her, there’s not going to be any name issues etc.

BUT….shes literally right back where she was 10 years ago…. but with less Instagram followers and no public good will.

But can you imagine if she has to abandon As ever. After the ARO fiasco. It’s just so embarrassing.

IcedPurple · 20/02/2025 14:50

prelovedusername · 20/02/2025 14:48

Good point. There are employee costs though. Unless they have a load of interns.

How many people do they actually employ full time though?

A few domestic staff maybe, but they won't be expensive.

I'm not sure they have a load of professional staff on the pay roll, except maybe on a consultancy basis.

AtIusvue · 20/02/2025 14:50

Mylovelygreendress · 20/02/2025 14:41

Serious question- do they actually need security guards 24/7 ?

Nope, but Harry’s paranoia and Meghans delusions of grandeur need it

User14March · 20/02/2025 14:52

MrsLeonFarrell · 20/02/2025 14:19

If I were advising them, my advice won't really have changed from 2020, it's just got harder for them to achieve.

Drop off the radar, spend time thinking about what you really want to do with your time. Do your research, if it's charity start small and local, research the subject and volunteer and ask questions about what's needed and how those on the ground think it could be achieved.

Spend 5 years doing this then you will be ready to speak about your subject with some knowledge and experience behind it. Remember it isn't about you it's about those who are actually doing the hard work.

And sell that ridiculously large property. Downsize and live somewhere more affordable for a millionaire.

I think this is a brilliant idea but would involve a certain amount of humble pie & downsizing, perhaps a move to a more affordable if more inclement Texas…

It also wouldn’t be about them/her & that might be insurmountable for them/her.

Ironically this would earn her/them the most respect, adoration & ‘love’.

I am afraid M is a textbook narcissist, I had really hoped she wasn’t but the only other explanation I can currently deduce is she is she’s a bit dim & that’s not a fit. I honestly wish them well but fear things won’t end well if this indeed points to a personality disorder. If she genuinely loves Harry & he’s not just a pawn that’s very positive for their family future at least. I was less confident about that after reading about the channelling of deceased Diana in spirit in Spare. If the love isn’t true we might see a white knight in the form of Aristotle Onassis.

IcedPurple · 20/02/2025 14:53

AtIusvue · 20/02/2025 14:50

Nope, but Harry’s paranoia and Meghans delusions of grandeur need it

I agree. They may need some sort of security, as many public figures do.

But he is 5th in line and she is an aspiring influencer, so I do not believe they need high level round the clock protection. It may be good for the ego, but it will cost them.

Mylovelygreendress · 20/02/2025 14:54

IcedPurple · 20/02/2025 14:50

How many people do they actually employ full time though?

A few domestic staff maybe, but they won't be expensive.

I'm not sure they have a load of professional staff on the pay roll, except maybe on a consultancy basis.

I don’t know wage rates in the US but they have Nannies, gardeners , cleaning staff just for starters .

BasiliskStare · 20/02/2025 14:56

https://www.dailymail.co.uk/femail/article-14416701/Meghan-Markle-cutting-quip-photographer-lifestyle-brand.html.

Here the owner of the photography herself says she has had lots of nasty comments - so I am assuming true and not rumour in this case

IcedPurple · 20/02/2025 14:56

Mylovelygreendress · 20/02/2025 14:54

I don’t know wage rates in the US but they have Nannies, gardeners , cleaning staff just for starters .

Lots of middle class people I know employ nannies, gardeners and cleaners. You don't need to be a multi millionaire for that. I doubt they have an entire household staff on full time salaries.

jeffgoldblum · 20/02/2025 14:59

I imagine the problem @IcedPurple , is that Harry is used to royal family level of staffing! And Meghan has now experienced it !
Anything less is going to seem a trifle disappointing!

HereForTheFreeLunch · 20/02/2025 15:02

RecoIIectionsMayVary · 20/02/2025 07:52

Agree @IcedPurple but even with the upcoming show, it's Meghan in a hired kitchen. The interest is more in her life that her, imo. I would be more interested if it was her Cali kitchen, I would have been really interested if it had been a royal kitchen and garden.

Omg yes! Cooking her way through all the royal castles and palaces and stately homes.
They could chat about all kinds of stuff while cooking - history, kitchen gardens, upstairs/downstairs, royal stuff, architecture...

Weepixie · 20/02/2025 15:03

Thedom · 20/02/2025 10:40

'Spoon me, Fork me'

Definitely not googling that to see if that is also plagiarised. 😂

It is nteresting to read she was able to use a really horrible denigrating swear word in that video, but a few short years later was unable to say the word 'B!tch'

During the carriage ride (after the wedding ceremony) the carriage went over a bump and Meghan could be heard very clearly exclaiming ‘f@@k’. And I seem to recall she held on to her tiara when saying it.

BemusedAmerican · 20/02/2025 15:03

The house has a sizeable mortgage. They pay heavy taxes. I would imagine the water bills are high to maintain the grounds, as well as the A/C bills.

ERthree · 20/02/2025 15:05

IcedPurple · 19/02/2025 17:57

You'd think she'd take a bit more care if so.

Clearly they are never going to be poor but it's hard to see how they can live a Montecito lifestyle going forward. I don't think selling jam in Netflix merch shops is going to cut it.

Like many, they will both be hoping and praying the richest parent dies soon as they need the inheritance.

User14March · 20/02/2025 15:07

@ERthree will PC death solve any money worries?

Mylovelygreendress · 20/02/2025 15:08

ERthree · 20/02/2025 15:05

Like many, they will both be hoping and praying the richest parent dies soon as they need the inheritance.

Is it not more likely that KC will have set up a Trust Fund for Archie and Lilibet rather than a huge amount to Harry in case there is a divorce ?

Uricon2 · 20/02/2025 15:09

I'm currently channelling a vision of H&M pursued like Jake and Elmore Blues, not by Illinois Nazis and the "men and women of law enforcement" but a mob loosely comprising William and Kate, the Mayor of Porreres, a NYC artisan clothing company, an Arizona wedding photographer, Emma Marchioness of Bath, numerous disgruntled ex staff, Piers Morgan, the Royal Marines, Queen Camilla and a very pissed off former stable girl.

I'm sure I've missed lots out.

BunnyLake · 20/02/2025 15:11

User14March · 19/02/2025 18:27

@HeddaGarbled I wasn't that well versed with 'The Tig' but it did seem to be far more interesting and authentic as article suggests. If she tapped back into that she might be on to a winner. Finding hidden gems, championing local fashion houses, jewellery entrepreneurs, etc, fab authors looking for a platform (Reese Witherspoon). Real philanthropy. Championing a second language for kids and an academic focus. Etc. A good point made above on the 'large platform' but not enough to fill it. Is she private and seeking refuge in the bland so doesn't have to be scarily personal?

I find Gwyneth, same wealth bracket (?), to be far more intelligent and stylish and rather alarmingly perhaps, 'real'.

Who’d have thunk it! It takes Meghan to make Gwyneth look real, that is some achievement 😁

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