ARO update

[Sunblessed]

At the end of August, there was a partial rejection of the ARO trademark because of the name and descriptions. Also issues with the logo.
They had 3 months to rectify, which you would think would be ample time.

But just a few days before the deadline, an extension has been applied for. Which would be another 3 months

So it’s obviously not an easy fix, I’m sure there have been countless people working to get this done and they have months! Yet they’ve not been able to sort it.

Seemingly, you are only allowed one extension. This would take her to the end of February. So pretty much a year since she’s launched and it’s no further forward, if anything she’s in a worse position. What a disaster.

I don't favour H&M at all.
But I judge them on their actions.

So far their actions have led me to have a negative view to them both.

But I'm open to see their brilliance and appeal to the public.
When and if it happens.

At the moment I just feel sad for them.
Sad because they seem to be taking so many wrong turns, which I cannot help thinking is through their individual vulnerabilities.

They are so codependent.

Thrown together through the idea that they've got themselves so far into this shite, that to leave would mean mutual destruction.

I think they are so far down the rabbit hole that they have no choice but to stay together.

Sad really.

I liked them as individuals, but as a couple they've ensured they both go down with the ship.

Would love to be wrong, but I've seen two couples play out this whole scenario and neither ended up living their best lives

I really am curious and would like to see it from your / another perspective.

Are there actually any reasons you can credibly point to?

Or is these repeated and consistent reports of bullying others an inconvenient truth that you find hard to align with the version of MM that you see?

From a trademark lawyer in the US. This info was written before the initial refusal but the lawyer correctly predicted there would be issues.

https://www.jessicaeavesmathewslaw

Basically is very unlikely she will get a TM and even worse….likely to not find out until late 2025! She questions why on earth they went ahead with this, that it was obvious there would be problems.

Im guessing that’s Meghan usual of not listening to people and thinking she knows best

“If there are issues with the application, like if the USPTO Examining Attorney assigned to the application refuses registration on the basis of "likelihood of confusion" with an existing registered mark, or on the basis of the mark being at least partly "geographically descriptive" (that is possible in this case, in my opinion), then the process is more drawn out and it could be later in 2025 before they have a final decision from the USPTO.

The phrase "American Riviera" is a well-known phrase used to identify Santa Barbara, California, due to its similar climate and terrain to the Mediterranean coast in Europe, and its stellar reputation for great wine. And unless you have been living under a rock, it is obvious that Meghan's company is based in the Santa Barbara area (in fact, see the image on her website and Instagram - below) that states clearly that it is located in Montecito. And even if the goods themselves are not made in that area, it is likely that consumers will see the association between the brand and the geographic location. As a result, I think they will get a refusal. The likely only way around that will be to agree to "disclaim" the entire mark, which means they won't really own the phrase exclusively (disclaiming is a statement you make to the USPTO that "the applicant does not claim any exclusive rights to the disclaimed portion of the mark"). In other words, Meghan's new company will not be able to own exclusively any part of the mark that is disclaimed. It pretty much will defeat the purpose of applying for trademark registration in the first place.

I'm curious why Meghan and her team chose this name, given the fact that they are indeed risking a refusal for being geographically descriptive. Other "American Riviera" marks have been rejected for registration by the USPTO on this basis, so it is a predictable outcome for this application too, despite the fame of the owner of the mark. I would not have advised Meghan to use this mark, if she had been my client. It is a risky move, especially considering the fact that they had to have known that the brand would take off in a viral way the moment it was announced. If they can't get the trademark, they will have to rebrand in a year, which could involve not just rebranding the website and social media accounts, but inventory and other hard assets that will be expensive to replace. It will be an interesting case to watch as a trademark lawyer.”

Let’s hope she doesn’t go down the Real Housewives type route with that title and be someone with a bit of class. As long as neither child inherit their father’s immaturity and their mother’s narc traits hopefully they can live good, content lives.

Once again, disclaimers are routine. William and Kate had to issue a disclaimer after their trademark was actually refused in May this year, they have it now.

I don’t understand why this is so complicated 🤷🏽‍♀️

It would be sad for the children if she goes through the Real Housewives route. I hope they have a consistent, caring adult in their lives. I am not sure either parent can provide that, due to their own issues

this is such an ugly thing to write

i guess I shouldn’t be surprised

There’s nothing I loathe more than the faux concern for Archie and Lili with all the abuse and clinical diagnosis the same people heap on Meghan. As if Harry and Meghan are not consistent, caring adults for their kids.

So this means

1. The final decision about ARO TM is unlikely to come until later in 2025!!! So 18months after the launch
2. It likely it would be a refusal
3. The only way to use the ARO name is to understand that there’s no exclusive use and can’t be TM
4. Therefore she’s likely to be working on a new name which this time she will be seeking legal advice BEFORE launching and filing for another TM
5. I predict she is using this time with the extension to get this other work done. Well if she has any sense that is.
6. If a new TM filing is launched with a new name, then again that would be at least another 6 months until they have a decision. So again would be later in 2025

So a complete shit show. All because they never sought proper legal advice before launching. Really Amateurish.

If she’s launching the business and the cooking show at the same time, which we have been lead to believe then:

1. Either the cooking show is delayed until late 2025 to wait for the ARO decision.The Netflix deal ends Sept 2025. So would there be any show?
2. She launches with a new name of the business with the launch of cooking show early 2025, which won’t have been TM yet but will be a vetted name which would likely pass a few months down the line. Or launches later in 2025 with a new name that has been TM.
3. She launches the show on schedule but no merch business along with it. Maybe just a book.

Why? I have a friend who is a lawyer for parents where the LA are taking their children into care. 90% of her clients love their children and don't deliberately hurt them, but are unable to cope with their own issues and provide good enough care to their children.

Having money doesn't make people immune to those issues, but does allow them to afford the care they can't provide.

H&M appear (from the outside, none of us know them personally) to have significant issues with being part of a family.

ARO, much like everything else has been a disaster. Its over

I know that you feverently wish for what you said to be true but it simply isn’t.

The disclaimer would be for “American Riviera” which has never been an issue, it’s ARO she wants.

She will get that trademark and I will be here to remind you.

Fair enough! Time will tell, none of us can predict for certain.

Your certainly seems a bit strange.

Sorry, the premise of your post is disturbing. Whatever their issues with relatives, your projection on them raising their kids is ugly. Meghan has said many times being a mom is the most important thing to her, Harry has said he’s blessed and grateful to be a Dad.

I’m disgusted actually

Oh my goodness, it’s very clear. There is no way she will this TM. At all. Ever.

This thread was created to talk about ARO. Hence the title of the thread. Thats Why it’s being talked about.

We are talking about it, no issue. I will continue to remind you that you are entirely wrong about Meghan not getting the trademark and what a disclaimer means.

laughable to think posters on here think they understand more than a US trademark lawyer.

what a joke

What a joke

😂 disgusted from Tunbridge Wells

As I said, this is purely based on their external personas.

My friend's clients would all say that being a parent is the most important thing in their lives. But sadly not all are able to provide their child(ren) what the child(ren) need.

Given H&M have said they use nannies, I hope the paid staff fill the gaps in their parenting, practically and emotionally.

I hope the paid staff fill the gaps in their parenting, practically and emotionally.

The bolded? That’s the ugliness, that’s what’s disgusting.

More from the trademark and what Meghan has to do.

Applicant may respond to this issue by submitting a disclaimer in the following format:

No claim is made to the exclusive right to use “AMERICAN RIVIERA” apart from the
mark as shown.

So Meghan’s trademark when it’s granted will only apply to ARO with respect to the geographic location.

Really?

H&M have both been vocal about their parents faults. Yet there is no evidence that any of their parents were deliberately neglectful or hurtful.

And both seem to lack a degree of self awareness.

So yes, I hope that the nannies provide emotional as well as practical care, given both parents would appear (from the outside) to have gaps in their emotional intelligence.

But maybe the outside appearances are wrong!

Omg

Meghan can’t launch products with the name ARO because it’s likely to lead to confusion that the products are from the region. That’s why you can’t have a geo description. Additionally she lives in the area and has monticeito stamped all over ARO.

It’s not possible to get the TM.

It's quite sweet, in a way. The age of belief is not over! We have new gods to worship... 😀 such as H&M. They are miracle workers.

Harry's not the Messiah, he's a very naughty boy!