Yes, agreed and I posted about this a few weeks ago.
People who rise to elite levels in Hollywood, the real A listers like George Clooney, Brad Pitt, Jennifer Aniston etc etc, do so not only because they make the studios a hell of a lot of money but also because they are relatively easy to work with on set. (I know Pitt has had accusations of abuse levelled against him by Jolie and I'm not commenting on that, just talking about on-set professionalism). That is, they can be relied upon to turn up and do their job well in relatively few takes and not hold up production with tantrums, or erratic behaviour, or silly demands, or simply not following through on what they're supposed to do.
Despite the popular image of the on-set diva starlet, Hollywood only really rewards talent long term if that talent also behaves professionally.
For H&M to have had such a precipitous fall from grace suggests to me that:
- They have not been earning their studios/producers/sponsors the amounts that were initially projected AND
- They are difficult to work with, and/or unreliable.