The avocado story might not have been front page but nevertheless it was a prominent article in the DM. Proof that in 2019 they were still determinedly trolling Meghan and she hadn’t even left the country yet.
Obviously opinions will vary, but I saw that as the DM recognising that Meghan was the golden goose du jour - people would click on articles about her, whether because they like her or dislike her, it doesn’t matter. They click. That is therefore a revenue stream to the DM that they are 100% going to pursue.
On 20 January 2019 Meghan’s sometime makeup artist Daniel Martin posted a shot of avocado toast on Instagram and thanking Meghan for hosting him that weekend and still being “the avocado whisperer”.
On 22 January 2019 the Mail ran an article headlined “How Meghan’s favourite avocado snack - beloved of all millennials - is fuelling human rights abuses, drought and murder”. They specifically referred to Daniel Martin’s instagram image as the hook for their story.
it was complete click bait - all they were doing was taking an existing story about avocados and blatantly linking it to a figure who they knew would mean a hell of a lot more people would read it.