ARO thread 2

[OneHeartySnail]

To continue the discussion...

What next? What did the launch aim to achieve? Did it get the desired result?

'Prince Harry will be involved in another Netflix venture showing the inside track on the world of polo. That's the equestrian sport, not the mints.'

Thank you, Sean Coughlan. Just when I thought the BBC was a goner.

Their personal brand is so confused. They are constantly telling people how laid-back and normality-seeking they are while simultaneously trying to monetise an unattainable, exclusive lifestyle. I'm not sure what the strategy of sending freebies to socialite friends is meant to achieve. Idiots go on waiting lists to get hold of a handbag, they're not going to do that for jam.

The BBC piece continues:

'Although there are already plenty of other royals getting into jams. Visitors to the gift shops in royal palaces can get a Buckingham Palace Strawberry Preserve for £3.95 or Windsor Castle Fine Cut Seville Orange Marmalade, also for £3.95.
On both sides of the Atlantic they seem to be conserving their finances.'

Parfait!

😂

this first fruit of the new business. 😆

If the BBC wasn't already on Harry's [s]hitlist, it will be now. 😁

I want to know who got 1 of 50.

Is that the score for the packaging?

Imagine if this whole thing starts a society feud when people start thinking, 'Hang on, how come I'm no.49 and she got no.3?' People going all Olivia de Havilland and Joan Fontaine over jam.

Pure genius.

Jam yesterday, jam tomorrow but never jam today.

And the first line is pure deadpan aplomb.

'A first glimpse of the new business venture from the Duchess of Sussex has been teased on social media, with pictures of a jar of strawberry jam.'

I'm picturing the audio version being read by Derek Jacobi's character in Vicious.

Is anyone else not impressed by the weird amateur calligraphy?

I like the calligraphy myself, but the label is too big (and the name too long). You need to see all the wording at one view, on one side only. And it wouldn't be coming off then, either.

I hope she will make another video and show how to use the jam like she did with the apple butter, for people that may feel overwhelmed by it. If she can find someone to toast the bread, of course.

does nobody else think the logo looks like female reproductive organs?

Times 2 article with share token

Meghan’s new lifestyle range launches with … strawberry jam

www.thetimes.co.uk/article/61e6759d-a221-4cab-be29-ef38a62709d9?shareToken=63335828ab43df9dadff2c0fc883aeb2

Maybe that's the next book? "Things Harry never told me" - it could be called "Swear"

or ‘Share’

Wow, that Times article is snarky! And funny.

lol at "Share"

Mail also wading in with the journo's tongue so far in cheek it's a wonder she hasn't dislocated it

https://www.dailymail.co.uk/femail/article-13315111/WRONG-jam-Meghan-markle-american-riviera-orchard-gold-winning-marmalade-maker.html

"At the bottom of the pectin order". 😆

This has to be a parody, doesn't it? Nobody is taking this seriously.

I was interested to see that one of the jam posters is the wife of the Paramount CEO. There's some cozying up going on there.

ThePoshUns

Times 2 article with share token

I was hoping someone wouldhave a token, many thanks .
I think the same writer (Harriet Walker?) has done some other reviews of Sussex projects in similar fashion.

GrouchyKiwi

"At the bottom of the pectin order". 😆

My favourite bit too.

I was amused by the line about “a karaoke of the King” and it is made even more amusing by the fact that it would seem that the jam antics from Montecito have aroused interest in the Duchy’s jam which has sold out 😆

What I find odd as pp have said, is why strawberries? That seems to me to be quintessentially British. The lemons in the basket look wonderful and there are so many more potential uses for lemons: soaps, curds, room fragrance, lemonade and so on. In fact they could have had a tongue in cheek slogan: “when life gives you lemons”🍋

I agree with you about the lemons @smilesy. However I think M deliberately chose something quintessentially British because she is milking her royal connections because that's all she has.